Apple launches new ad as Silicon Valley tech multi-national sales

Apple on Monday near San Francisco developer conference saw a dizzying number of new product announcements and updates, but perhaps the most original new "thing" rebranding the company's radical effort.

In a new ad, Apple - than any other firm in the S & P 500 index's technology with a major impact on one of the most powerful U.S. companies - start in familiar products to put a fresh face I try to plays her California roots event. At WWDC on Monday unveiled a new commercial, Apple's new slogan ends with.


, Already the highest in the fine print on the back of Apple devices gracing ", designed by Apple in California" transparent electronics maker's latest advertising sloganeered. Not mentioned directly on iPhones and iPads, the following sentence is: "China Collection"


Apple's products are designed in California, in fact, almost all of them are designed abroad and stateside despite some Mac Pro will be produced. Apple on a wide range of products for many Foxconn Technology, it has been known for unhealthy working conditions that a Chinese manufacturer, has been criticized for contracting.

Apple's desktop operating system after the cats of this tradition of eschewing ", Mavericks" known dangerous California surfing spot after a new operating system, OS X, named. From Slate Oremus "La Brea" and will indicate "Alcatraz."

And a new corporate "manifesto" (below), Apple's ability to change the lives of touts.
ADD LINK
The new campaign, TBWA \ Chiat \ Day, we are including some of Apple's most famous ad campaigns that brought an Ad Group was created by the "Think Different." Bloomberg points out, Apple in 2010 after the release of its latest product has been in a slump, and sales promotions to revive his game could be.

Jobs' brilliant "Think Different," including Albert Einstein and John Lennon and celebrate the new, from near bankruptcy in the late '90s helped bring Apple back. Of course, and Power Macintosh G3 PowerBook 2400c, such as the innovative and original new products.

And Apple are definitely on the way.

Nothing about it is particularly Californian.