New iPhone 6 And Samsung Galaxy S5 Info

Seconds out…the two heavyweights of mobile technology are set to have a very public tiff in the next twelve months, as Apple Inc. (NASDAQ:AAPL) and Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) bothrelease new handsets. It’s not only the manufacturers who are waiting on tenterhooks for the results, though, as the general public are also eagerly anticipating the new iPhone 6 and Galaxy S5, with the latter expected to arrive the sooner of the two by several months.

Thus, smartphone enthusiasts are currently waiting for any news about these two important new devices to seep out. So they will be pleased to hear that in the last day or so we’ve learned a few new interesting titbits about both the iPhone and the new Samsung Galaxy.

iPhone 6 super-slim screen

Apple Inc. (NASDAQ:AAPL) already has a history of producing technology notable for its wafer-thin appearance. Each new iMac that is released seems to feature ever slimmer monitors, while the release of the iPad Air last year impressed consumers with its super-thin appearance. The latest reports indicate that Apple Inc. (NASDAQ:AAPL) is beavering away in private on producing a similarly skinny screen for the new iPhone 6, which they intend to revolutionize the smartphone market.

This would certainly make sense, as Apple has long since relied to a great extent on the sheer gorgeousness of its designs to sell its wares. Doubtless the company themselves would deny this notion, and it would wildly inaccurate to assert that Apple Inc. (NASDAQ:AAPL) doesn’t deliver quality merchandise. But it is the aesthetics of their design and the usability of their devices that has made them stand out from the crowd, so the ultra-thin screen for the iPhone 6 seems a strong possibility.

According to early concept images which have apparently been leaked, Apple Inc. (NASDAQ:AAPL)’s next generation handset features an incredibly slim chassis, with early predictions indicating that the screen may be approximately 4.5mm thick; certainly considerably the slimmest iPhone that we’ve seen so far, and a record for any smartphones. In fact, this design would beat the previous thinnest, held by Huawei, by nearly 2 mm, and would surely make the iPhone another must-have gadget for the fashion-conscious.

By comparison, the existing iPhone 5S is nearly twice as thick at 7.6mm, while the current Samsung model is thicker still, and the other major competitor the HTC One over double this depth with a measurement of 9.33mm. With analysts already predicting that Apple Inc. (NASDAQ:AAPL)’s iPhone 6 could be the first iteration of the world’s most popular smartphone to feature a 5 inch screen, then there is plenty to look forward to from this next Apple device.

New Galaxy coming in April

The first thing to note about the Galaxy S5 is that we now have a pretty firm release date for the device. Bloomberg allegedly spoke to a Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) executive this week who indicated that we can expect to see the next generation Galaxy handset in April. According to our best estimates, this means that the Galaxy S5 will hit the high street about half a year before the iPhone is released, naturally giving Samsung a massive head start in next year’s market. Apple Inc. (NASDAQ:AAPL) will be confident about placing the iPhone in the lucrative pre-Christmas slot, though.

In terms of spec updates, the latest news about Samsung’s new smartphone is that it is set to feature eye-scanning technology. And this isn’t a wild rumor, as this information has come straight from the horse’s mouth.

Another of Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930)’s executives Lee Young Hee, executive vice president of the firm’s mobile business, has been speaking about the possibility of incorporating this still relatively new tech into the S5. Speaking at the Consumer Electronics Show in Las Vegas, Lee explicitly stated that Samsung is currently looking at the logistics of including this technology in the S5.

The eye scanner would be considered a security feature, similar to fingerprint sensors that are presently included in the Apple Inc. (NASDAQ:AAPL)’s iPhone 5S which are used to unlock the device and make purchases from the Apple iTunes and App stores. Clearly this is a feature that Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) has been monitoring closely, and hopes to imitate, and possibly usurp, it with the similar eye scanning ability of the Galaxy S5. Whether this will be well received by consumers, or considered gimmicky and / or intrusive remains to be seen.

Galaxy S5 redesign

In addition to the incorporation of eye scanning technology, Lee also implied that the Galaxy S5 could benefit from a major redesign of the physical unit. This would seem to be an essential move with the iPhone 6 patently looking to revolutionize smartphone design with its approach. Lee noted that the consumer reaction to the S4 was that it wasn’t wholly different to the preceding S3 in physical terms, so the S5 will look to “go back to the basics” and greatly improve the display and feel of the cover of the phone.

iPhone 6 camera

Finally, there have also been rumors surfacing in the last 24 hours regarding the camera for the iPhone 6. Analysts in China have indicated that the iPhone 6 camera will still be capable of 8 megapixel resolution, as indicated here previously, but that significant improvements will be made to the device, specifically enhanced optical image stabilization. It is claimed that keeping the camera manageable will help deliver the design parameters discussed previously.

In general terms, what these snippets of information indicate is that both Apple Inc. (NASDAQ:AAPL) and Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) are keeping a very close eye on one another, and we can expect to see improvements in both the iPhone 6 and Galaxy S5 which are specifically intended to compete with the strengths of the other device.

Samsung Galaxy S5, release date, price and features

Everything you need to know about Samsung's flagship smartphone for 2014.

KOREAN PHONE MAKER Samsung's rumoured Galaxy S5 is already the talk of the town, despite its present Galaxy S4 flagship still proving to be one of the most popular smartphones on the market.

The Samsung Galaxy S4 smashed sales records for the company, and the firm will hope to do it again with the release of its next generation flagship handset this year. There's already plenty of speculation about the Galaxy S5, which we've rounded up here.

Be sure to bookmark this page, as we'll update it with every new detail, feature and rumour about the Samsung Galaxy S5.

Release date
During CES in Las Vegas, Samsung revealed that it will launch its Galaxy S5 smartphone by the end of April, alongside an updated version of the poorly received Galaxy Gear smartwatch.

In an interview with Bloomberg, Samsung EVP of mobile business Lee Young Hee revealed that the firm will unveil the Galaxy S5 in March or April, while also "targeting for release around that time".

Previously, a Samsung exec reportedly let slip that the firm was planning a Barcelona reveal in February. However, knowing Samsung, it's likely that the firm will hold its own launch event, with last year's Galaxy S4 unveiling having taken place in New York in March.

SpecificationsIt might still be a few months off, but we already know almost all we need to know about Samsung's next generation flagship smartphone.

At CES, Samsung made comments that indicated the S5 could include an eye scanner. "Many people are fanatical about iris recognition technology," Lee said. "We are studying the possibility but can't really say whether we will have it or not on the S5."

A 64-bit Exynos 6 processor is expected to be at the heart of the Galaxy S5's specifications, with ARM having confirmed that it has been working with Samsung on the handset's chip. Samsung has also confirmed that its next generation smartphones will ship with 64-bit processors. 

Conflicting rumours have suggested that the Galaxy S5 will ship with a quad-core 2.5GHz quad-core processor.

As for the screen, the Galaxy S5 is widely expected to pack a 5in 2K resolution display. Rumours have suggested that this will be an LCD panel, with Samsung cutting back on AMOLED to keep production costs low. 

The Samsung Galaxy S5 is also expected to come with a fingerprint scanner, similar to the Touch ID sensor on the iPhone 5S. The CEO of technology firm Fingerprint Cards has said that he expects Samsung to release "at least two" smartphones in 2014 with this added layer of security, hinting that this feature might also appear on the rumoured Samsung Galaxy Note 4 handset.

Again like the iPhone 5S, the Samsung Galaxy S5 is also likely to launch in a gold colour version, and there's talk that the handset will launch in two different models - one with a curved screen, and one without. This comes despite speculation that its first curved smartphone, the Samsung Galaxy Round, hasn't been flying off the shelves.

There's also talk that the Samsung Galaxy S5 will launch alongside Samsung's second generation Galaxy Gear smartwatch.

Other rumoured specifications include a 20MP rear-facing camera, an upgraded front-facing camera, Google's Android 4.4 Kitkat mobile operating system and, unlike the Samsung Galaxy S4, an aluminium casing.

PriceThere's no word on Samsung Galaxy S5 pricing yet, but it's likely to fetch around the same price as the Galaxy S4, which launched for around £550. µ

Pebble Unveils its Second Smartwatch, Pebble Steel

Posted: 10 Jan 2014 05:00 AM PST It was only a year ago that Pebble released its first smartwatch at  CES 2013. Now at this year’s event the company has launched its second generation model, the Pebble Steel. At $100 more than the original, the Pebble Steel looks stylish and a little more like a traditional watch than  its predecessor, yet is still built around the high-end materials. Eric Migicovsky, CEO for Pebble, has said that whereas the first smart watch  had a sporty feel, this time round the design has gone back to more classic aesthetics, with a steel-based look.  He added that the Steel is more suited to formal occasions, without compromising on practicality.  The hardier shell and Gorilla Glass screen give the impression of greater durability. Pebble has come a long way since first releasing its smartwatch. The small company had never before been  to China, spoken to mass manufacturers or considered the implications of industrial design and production efficiency.  Yet here we are a year on, with Pebble users numbering over 300,000. Migicovsky says that  Steel’s design is a lot more modular, so if any parts are not produced to spec, then it is not  necessary to scrap the entire watch, proving that the company has learned a great deal on its journey. The Pebble Steel comes in a choice of natural steel grey or black and comes with a leather strap  to match whichever colour you decide on. Included in the packaging is a full set of tools for  adjusting the new straps and a new magnetic charging plug. The whole thing just has a more premium feel. The Steel is noticably smaller than the original, yet has the same display and is slightly heavier.  The company has also added an RGB LED to the front of the watch, which is used to display the  charging status, although this will be made available to app developers. Internally the Steel remains pretty much the same. It has e-paper display,  a battery and a memory that has been increased to 8MB. Migicovsky is hoping that in the future there will be more apps available to expand the Pebble Steel’s  functionality as a smartphone companion. Apparently more than half of the company’s staff are working  on software for the wearable devices and the CEO won’t stop “until we have Drugwars on the Pebble.” [Image via ablogtowatch] SOURCE: http://www.theverge.com/2014/1/6/5276698/pebble-steel-launch-interview-ces-2014 The post Pebble Unveils its Second Smartwatch, Pebble Steel appeared first on TechBeat.

Health2Sync: Tech For Diabetics Posted: 10 Jan 2014 04:00 AM PST At CES’ Hardware Battlefield, H2 debuted its Health2Sync technology.  This is a amalgamation of hardware  and software which is aimed at helping diabetes sufferers manage their glucose levels by providing them with a  digital solution to their physical problem. Following one’s glucose levels is a tedious job, which always has to be done correctly. Writing down glucose readings  into a physical booklet isn’t very useful, as it is time consuming and being able to interpret the data is anyone’s  guesswork. On top of this, it is easy to forget and annoying to do.  Patients who need to track their blood sugar  often don’t do it nearly enough as they should do. That is where Health2Sync comes to the rescue.  They want to change the process completely.  The firm has built an stylish hardware solution to make the process of tracking your blood sugar levels as  simple as possible. Basically, Health2Sync is a cable that plugs into the standard data port of most legacy  glucometers and into an iPhone or iPad audio jack. A small square is on the cable, allowing it to interpret the  data incoming from the glucometer.  The resulting hardware and software collaboration, is a tool that allows a  user to sync their glucose readings quickly to their iOS device. The client software for Health2Sync allows users to tag their various readings with useful categories:  When you took the reading (i.e., before or after a meal), what you ate, did you exercise etc.  The user can also  set low and high bands for their blood sugar levels. Data from their various category readings are then plotted  for them, showing how often they meet, exceed, or fail in their desired blood sugar range.  People with diabetes  can use their current glucometer in the manner they always have but with a daily Health2Sync data transfer,  they can quickly draw a picture of their blood sugar over time and that they can better understand the data.   Also, if they have permissions enabled, they can share the data with loved ones and caregivers. Health2Sync has cuurently raised $300,000 and has an Indiegogo campaign up and running to  finance the capital costs of its first set of devices.  The Health2Sync cable will retail for approx $35.  According to the company, between 8- and 15% of the population suffers from diabetes, meaning there’s a  big market for this product. [Image via boatingtimesli] http://techcrunch.com/2014/01/07/h2-launches-health2sync-a-tech-savvy-way-to-help-diabetics-manage-and-track-their-glucose/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29 The post Health2Sync: Tech For Diabetics appeared first on TechBeat.

Sony Joins Smartglass Fray With Sony Smart Eyeglass Posted: 10 Jan 2014 03:00 AM PST What did we say about this year’s CES? Wearable tech is going to be big, and it seems that every pundit who took on this position is being proven correct. While many consumers seem to be fixated on smartwatches, we really can’t turn a blind eye on another piece of wearable tech: the smartglass. Google Glass has certainly led the way in this regard, but other players are not far behind. At the CES, Sony jumped into the bandwagon by announcing the Sony Smart Eyeglass. While it’s not exactly like Google Glass – it’s more of an answer to Microsoft’s Oculus Rift, which has got gamers quite excited – the wearable device does have potential. Aside: Oculus Rift has a lot going for it, since virtual reality has been part of science fiction dreams the world over. Of course, there is the practical detail of having to get used to VR experience, but I suppose we will all get used to it at some point, not to mention technology improving to the point of removing “side effects” such as nausea! Showing the Sony Smart Eyeglass off at CES, the manufacturer sure got some attention – some of it positive, some of it not so good. What no one can deny is the fact that the device is not all that ready for gaming yet. There is also the “small” matter of the display being bright green. Some of us feel nostalgia when we think of the bright green text display on ancient CRT monitors, but for smartglass technology, that’s not really optimal, is it? Sony says it can be adjusted, though. On the upside, critics say that the Sony Smart Eyeglass provides a more “cohesive experience”, combined with the head-mounted display. While it is too early to make predictions, especially since the product is not at 100 percent yet, the mere fact that more players are joining the game says a lot about the future of smartglasses. Again, this is exciting, but I wouldn’t hold my breath for things to reach the optimal consumer experience level this year. [Images via PCWorld & gizmodo] The post Sony Joins Smartglass Fray With Sony Smart Eyeglass appeared first on TechBeat.

The Durr Vibrating Watch Will Mess With Your Perception Of Time Posted: 10 Jan 2014 02:00 AM PST Time is a strange thing. When you’re engaging in a fun activity, minutes and hours just seem to slip by and you’re left left wondering where the time went. Yet on the other hand if you’re stuck in a boring meeting or are made to endure something you really don’t enjoy, then the time drags and what is actually a short period of time, can feel like eternity. A watch designed by Theo Tveterås and Lars Marcus Vedeler, has been created to draw attention to the difference between our perception of passing time and how it actually passes. Named Durr, the watch is very simple in design. It is a solid, colourful disk that vibrates every five minues. The Norwegian duo who make up the company Skrekkøgle, were inspired to produce this unusual type of time piece  after they realised how fast their days seemed to be passing, especially when they were busy working in the studio. They knocked together a protype and tested it while out enjoying a few beers. “We were surprised and excited about how tangible time suddenly seemed,” Tveterås says. The duo have now put together something more refined. Inside it is made up of Arduino parts, while externally it is covered with a variety of colourful housings. It is finished with a simple thin leather strap. The Durr watch’s hardware is as simple as the look. “We like the idea of single-purpose objects,” Tveterås explains. “It has a calmer, more specific purpose than, say, a smartphone or a smartwatch.” They have found that after wearing the watch for six months, it has added an undeniable “rhythm” to each day, allowing them to look back at the segmented parts of their day and review what they have done. Not everyone likes to be reminded that time is passing away though. Tveterås explains that they have had “feedback from other people using it that it acts a little like a countdown for life, which wasn’t the intention at all. But the memento mori aspect is very fascinating too.” You can purchase the Durr watch for around $122. [Image via Skrekkøgle] SOURCE: http://www.wired.com/design/2014/01/a-vibrating-watch-that-messes-with-your-perception-of-time/ The post The Durr Vibrating Watch Will Mess With Your Perception Of Time appeared first on TechBeat.

Intel Debuts SD Card-Sized Computer Posted: 10 Jan 2014 01:00 AM PST Intel has just unveiled Edison. A new computer which is housed inside an SD card, which has built-in Wi-Fi connectivity and it can support multiple operating systems. Brian Krzanich, Intel CEO, has said the goal of Edison is to give wearable tech manufacturers a go-to option when they need a computer to power their devices.  “Wearables are not everywhere today because they aren’t yet solving real problems and they aren’t yet integrated with our lifestyles,” Krzanich explained. “We’re focused on addressing this engineering innovation challenge. Our goal is, if something computes and connects, it does it best with Intel inside.” Below is an excerpt from the Intel Press release at CES: Intel CEO Brian Krzanich demonstrated Intel-developed designs for wearable devices including smart ear buds with biometric and fitness capabilities, an always-on smart headset that integrates with existing personal assistant technologies, and a smart wireless charging bowl. Krzanich announced strategic collaborations with luxury retailer Barneys New York*, the Council of Fashion Designers of America* and international design house and curator Opening Ceremony* to explore and bring to market smart wearable technology. He debuted Intel® Edison, a new Intel® Quark technology-based computer housed in an SD card form factor with built-in wireless capabilities and support for multiple operating systems. Krzanich disclosed a global “call to innovation” campaign with the Intel ‘Make it Wearable’ challenge. CEO said Intel plans to offer elements of McAfee mobile security products for free to help guard today’s most popular mobile devices and will introduce Intel Device Protection technology this year to improve enterprise security of all Intel-based Android* mobile devices. He unveiled the Intel Security brand, which will be used to identify all Intel security products and services, and said that McAfee products will transition to the Intel Security brand over time. Krzanich stated that Intel is the first microprocessor company to support devices that combine the best of Windows* and Android* operating systems in a single device. Intel Inside Wearable Devices Krzanich announced Intel® Edison, a new Intel® Quark technology-based computer housed in an SD card form factor with built-in wireless capabilities and support for multiple operating systems. From prototype to production, Intel Edison will enable rapid innovation and product development by a range of inventors, entrepreneurs and consumer product designers when available this summer. “Wearables are not everywhere today because they aren’t yet solving real problems and they aren’t yet integrated with our lifestyles,” said Krzanich. “We’re focused on addressing this engineering innovation challenge. Our goal is, if something computes and connects, it does it best with Intel inside.” Increased Data and Device Security Krzanich also unveiled the Intel Security brand, which will identify Intel products and services in the security segment, and disclosed plans to transition McAfee* products to the Intel Security brand while retaining the familiar red shield. “The complexity of keeping digital identities safe grows as mobile applications and devices become a more important part of our daily lives,” Krzanich said. “Intel’s intent is to intensify our efforts dedicated to making the digital world more secure, and staying ahead of threats to private information on mobile and wearable devices.” Krzanich announced that Intel plans to offer elements of McAfee’s award-winning security solutions for mobile devices for free. These data and device protection solutions help guard today’s most popular mobile devices, including Apple* iPhone, Apple* iPad and Android* devices. More details will be announced in the coming months. As corporate “bring-your-own-device” programs have grown in popularity, many firms have prohibited Android*-based devices that weren’t compatible with their companies’ security requirements. Intel Security this year will offer Intel Device Protection technology, which will help Intel-based Android* mobile devices meet most security standards for use at home and work. With Raspberry Pi and others on the market already, all we can do is wait and see if Intel can pull it off with this one.  One thing is for sure.  I will be trying to get my hands on one! [Image via ibtimes] SOURCE: http://bgr.com/2014/01/07/intel-edison-sd-card-computer/ The post Intel Debuts SD Card-Sized Computer appeared first on TechBeat.

Stay At Home Mum Makes USD$7,500/Month And You Won't Believe How She Does It!

Have You Ever Considered Working From Home?

Harata Saleem Rana from Karachi never thought that she would work online, until curiosity got the best of her and she filled out a simple online form. Before she knew it, she discovered her secret to beating the recession, and being able to provide for her family while at home with her three children.

I read Harata's blog last month and decided to feature her story in our weekly consumer report. In our phone interview she told me her amazing story. "I actually make about USD$6,000-USD$7,500 a month working from home. It's enough to comfortably replace my old jobs' income, especially considering I only work about 15-18 hours a week from home.

You could be receiving cheques like this

Working online has been a financial windfall for Harata, who struggled for months to find a decent job but kept hitting dead ends. "I lost my job shortly after the recession hit, I needed reliable income, I was not interested in the "get rich quick" scams you see all over the internet. Those are all pyramid scams or stuff where you have to sell to your friends and family. I just needed a legitimate way to earn a living for me and my family. The best part of working online is that I am always home with the kids. Thanks to the Home Income Package Kit I am giving my kids the childhood they deserve."

I asked her about how she started her life-changing journey. "It was pretty easy, I filled out a short form and applied for a work-at-home kit. It wasn't really free, but it was under $10. I got the kit and within four weeks I was making over USD$3,500 a month. It's really simple, I am not a computer whiz, but I can use the internet. I don't even have to sell anything and nobody has to buy anything. Companies are constantly recruiting people for this, you should try it."

The companies you work with are worth over 100 billion dollars and are the most used sites in the internet market place, like Amazon, Google, Walmart, Delta, Apple and more... You're using the top ranked sites in the world, over 50 percent of all internet traffic flows through them everyday. It's a great opportunity and this has been helping people work at home for over 5 years. Why not get in with the internet's best and biggest companies?

There are plenty of scams on the internet claiming you can make USD$60,000 a month, but that is exactly what they are - scams. From my conversation with Harata, "I am making a good salary from home, which is amazing, under a year ago I was jobless in a horrible economy. I thank God every day that I filled out that form."

Quickly, Harata Saleem Rana was able to use the simple Home Income Package to make it out of the recession.

"I actually make USD$6,000-USD$7,500 a month from home." -Harata Saleem Rana

Harata had never shared her story before, this is the first time she's going public

Here's how to get started:

Step 1

Go to Home Income Package, and fill out the form to get instant activation.

Step 2

Follow the instructions at Home Income Package and set up your account. Then they will show you what to do. Everything gets tracked.

Step 3

Deposit your earnings by cheque or direct bank transfer. (Making money has never been so easy. Get ready for your life to change.)

Associated Links:

Home Income Package - OFFICIAL WEBSITE

(WARNING - Offer Expires On 5 January 2014)

Read Responses For This Article

("Work At Home Mum Makes USD$7,500/Month Part-Time." )

Atif

31 December 2013 @ 9:37am

Does this really work? I mean the whole working at home stuff? Has anyone tried this yet? Looks promising..

Mohsin

31 December 2013 @ 10:42am

Atif: you have to work and use the computer and internet, and if you can do that and dedicate some time each day then you can do this with no problem.

I have been working with this for a month and have made over $1,200 already. let me know if you need more help.

Novera

1 January 2014 @ 1:07pm

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Kashif

1 January 2014 @ 9:32pm

Gonna get it tomorrow...

Aijaz

2 January 2014 @ 9:45am

Thanks for the info, just started this 4 weeks ago. I've got my FIRST cheque total of $350, pretty cool!!!

Prisha

2 January 2014 @ 2:19pm

I was kind of worried about the entire thing. I've never worked from home, But Yeah, I did just join and all is good. so I will post back how it goes!

Sanjana

2 January 2014 @ 3:18pm

I just wanted to tell everyone I got my first cheque today for $800!

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2 January 2014 @ 4:03pm

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2 January 2014 @ 6:33pm

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Diya

2 January 2014 @ 8:58pm

It's nice to read your story Ben....glad you are making some money' Gives me hope that it will work for me too! hopefully I could come out of my college debt...

Akshara

2 January 2014 @ 9:28pm

I just got the package. Thanks for the advice! I will keep in touch.. I could be making some extra money soon...:)

Vedant

2 January 2014 @ 10:48pm

Just a quick notice... It does work but you have to be able to use a computer at least somewhat. If you can use email, etc. then you'll be fine.

Hajrah

3 January 2014 @ 11:08am

I think this is great and will come in really handy right now. I'm not the best computer user but I think I can post links!!! :)

Ali

3 January 2014 @ 12:18pm

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3 January 2014 @ 3:15pm

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Arthit

3 January 2014 @ 4:08pm

The timing of this couldn't be better, We are struggling too and this could be our answer.

Siraj

3 January 2014 @ 6:27pm

Does this really work guys..? I'm a bit skeptical.. how much effort do I have to put?

Mohammad

3 January 2014 @ 6:51pm

Hello, I'm using it now and it's awesome! I've signed up for my account and have been bringing in fat paycheques. For real, my first week I made $350 and the second week I doubled it and then it kinda snowballed to $100 a day! Just folllow the course.. they will help you out...

Sabeen

3 January 2014 @ 7:07pm

Thanks for the info, just started this 5 weeks ago. I've got 2 cheques for a total of $750, pretty cooll.!

Jameel

3 January 2014 @ 8:12pm

I ordered it today.. can't wait to get my hands on it.. thanks for the info...

Pay Per Click for Business-to-business on LinkedIn, Twitter, and Facebook

Business-to-business (B2B) marketers have always had challenges in on-line (and offline) marketing that consumer marketers don't share. Even within search engine marketing (SEM) and search engine optimization (SEO) - where the search intent is really strong and the signal with regard to the desires of the searcher are clear - it's not always easy to set up and optimize a pay-per-click (PPC) campaign. Some of the existing challenges that B2B marketers face in paid search are further multiplied as the marketer expands CPC advertising over to the social media side of the ecosystem.

B2B on-line marketers have several unique marketing challenges that differ from those of firms with consumer-focused products or services. In PPC search, the keywords used by consumers and business buyers are often identical, and even day-parting and geo-targeting only increase the odds that you will have a business searcher on the hook for critical keywords. Some of the audience-targeting challenges faced by B2B marketers have been mitigated by new PPC- and CPM-based display and text link products that integrate well into a SEM PPC campaign. Contextual targeting at the domain or page level can improve targeting and makes the Google Display Network (GDN) a great adjunct to paid search. Behavioural targeting uses cookies (re-targeting or third-party cookies) and helps a B2B campaign gain scale.

As we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver, but there are trade-offs, including losing the comforting keyword list you've used for targeting within search. Social media targeting is based on the person, her profile, and internal behaviour (within the social network). Display ad re targeting and use of display advertising against behavioral cookie pools is another great supplement to PPC search for the B2B advertiser.

Multiple Decision-Makers and Influencers

B2B marketers are often faced with a sales process that involves multiple decision-makers and even additional influencers. Not only does this pose a problem with tracking (assuming there is a conversion event on the site), but a messaging challenge exists as well. In paid and organic search, the keywords in use by prospect decision-makers and influencers are usually similar, if not the same. Therefore, if your optimal messaging is different, and varies with the title or job description of the search visitor, one must address it with landing pages that separate or bifurcate the user based on self-selection. For example, your landing page might include a path for case studies; a path for features, benefits, and attributes; and a third path for pricing information.

In social media, we can sometimes select an audience with sufficient precision to send that user to the most appropriate landing page given her title and role in the business buying cycle. For example, in LinkedIn we have the following targeting parameters that may give us significant insight into the role of the individual in the buying process for B2B services or products:

1. Location - please specify at least one location
2. Company
   • Select companies by name
   • Select categories of companies
3. Job title
   • Job title
   • Job function and/or seniority
4. School
5. Skills
6. Group
7. Gender
8. Age

The intersection of company and job title or role creates a very small pool of ad viewers, and one has to remember that many folks with LinkedIn profiles are not particularly active within LinkedIn, so if you know exactly who you'd like to target (by name), consider using LinkedIn In-mails to reach out to the target audience directly. In LinkedIn and social media in general, the line between marketing and sales becomes blurry.

How important is a specific prospect? If she is extra valuable as a customer, then a multi-pronged sales and marketing effort may be warranted with company-specific targeting along with job title or job function. Plus, I recommend that if you use LinkedIn, treat the influencers differently than the final decision-makers. They respond to different messages and have different needs as buyers.

The same holds true for Facebook. Facebook has some overlap with its targeting options, but the problem with Facebook is that often the employer data is not filled out in profiles, and even when it is, the profiles aren't of senior business people. In addition, you'll have to use likes and interests as a proxy for targeting businesspeople.

Twitter ad targeting for non-self-serve accounts is keyword-based, so think about keywords in a new way. Are there Twitter discussions that are highly likely to be occurring among your prospects? If not, then once again Twitter may be more of a way to identify prospects by name and allow for the beginning of a conversation.

Image on home page via Shutterstock.

Editor's Note: This column was originally published on April 26, 2013.

[Study] Facebook Still Dominates in Social Media User Engagement

As social media users are diversifying their on-line networking platforms, Facebook remains the dominant player, according to Pew's Social Media Update 2013.

Pew's new study reveals that more that 7 in 10 on-line adults had Facebook accounts in 2013, up four percent from 2012. By contrast, around 20 percent visited LinkedIn and Pinterest, respectively.

Meanwhile, 42 percent of on-line adults used two or more social networks in the past year. Among the 36 percent who used only one major social networking site, more than four-fifths said that they frequented Facebook. In comparison, eight percent used LinkedIn, four percent constantly visited Pinterest, and a mere two percent went to Instagram or Twitter.

In addition to its large user base, Facebook is the most effective platform in terms of user engagement. More than two-thirds of Facebook users visited the site at least once a day, with 40 percent doing so multiple times throughout the day, the study says.

Instagram, a photo-sharing application purchased by Facebook in 2012, exhibits a high level of user engagement as well. Close to 60 percent of its users visited the site at least once a day, with 35 percent visiting multiple times per day. Twitter attracted 46 percent daily users in 2013, with 29 percent visiting multiple times a day.

Pew also points out that while Facebook dominates the on-line social networking scene, other social media platforms have developed their own unique demographic user profiles. Pinterest appeals to females; LinkedIn is frequented by college graduates and users with higher income; Twitter and Instagram are popular with younger adults, urban dwellers, and non-whites.

Data in this report came from telephone interviews with 1,801 adults. Download the full version from Pew Research Centre.

2014 Top Search Marketing Trends

2013 was one of the most eventful years in the history of search marketing, with Google releasing a volley of updates making traditional SEOs run for cover. As SEO (search engine optimization) gets more content-centric, let’s look at what this year has in store for us.

1. Content Marketing Reaching Maturity

Valuable and relevant content that keeps a specific audience engaged is what content marketing is all about. All the studies and trends are pointing out that businesses will take a more strategic, organized, and professional approach to content marketing this year. A Forrester survey revealed that 62 percent of the companies will prefer to outsource a part of or the entire content marketing business module.

With Hummingbird update, marketers will be forced to take content seriously

Semantic search is the in thing now, by which the search engine can grasp the meaning of a search query in its contextual situation. This is what Google has done with its Hummingbird update. This means keywords alone are not what your website needs to focus on, but delivering focused content on each of its pages. Content such as descriptive tutorials, how-to guides, long articles and blogs of more than 1000 words will be a norm, though there will still be a potential for short but high quality content pieces and blogs.

Length and freshness of content will matter more

Content freshness is as important as quality content. Stale content is an indication that the site is inactive. To earn quality backlinks one will require quality content, which must be generated on a regular basis.

Earlier this year, Google released a new feature “in-depth articles” that helps users find relevant in-depth information in Google’s main search results. Around 10 percent of Google searches involve learning about a broad topic and this feature comes in handy for users.

The new feature now highlights “thoughtful in-depth content” that’ll remain relevant for months or even years after it’s first published.

2. On-line Audience Optimization will Become Mainstream

OAO (on-line audience optimization) is already here and some experts believe will replace the good old SEO! OAO is basically optimizing content with user intent in mind rather than merely the rankings on the search engine. It’s a new way of thinking that involves using high quality content and some of the other user-friendly SEO practices along with social media, branding, and engagement mechanics for optimizing targeted and loyal audience.

OAO is developing smart content and using that content to target your audience through search, social networks, blogs, and articles. OAO is undoubtedly the future and it’s right here in 2014.

3. Rise of Knowledge Graph and Schemas

This is one of the most significant among the leading trends not only for this year, but the foreseeable future. For Google, search is all about discovery and knowledge graph helps users discover new information quickly as well as easily. Knowledge graph enhances Google Search by finding the right thing, getting the best summary, and going deeper and broader.

Crucial to Google’s Knowledge Graph is the use of structured data information in Freebase database and other kinds of micro-data and RDFs. It’s all part of semantic web technology.

Write for humans and not search engines. Knowledge Graph will seek out content that has all the facts and relevant information useful to humans. So, if you’re writing good content, knowledge graph should be in your favour.

4. Greater Need for Authority of Website Author and Social Media Profiles

Building authority in your niche will certainly help in getting more visitors and earning mentions and links, as a part of the overall content and SEO strategy in the long run. Add this with producing authentic and credible content will help amplify your reach.

Building authority through social media channels will get better exposure on-line, as more and more people will be interested in sharing your content. When more people share your content, the more authoritative you’ll become in the eyes of search engines.

Author-rank to become mainstream

Authorship is not just about creating a profile with an image. Matt Cutts talked a lot about authorship at Pubcon 2013 in Las Vegas. In his keynote, Matt Cutts said that a reduction in amount of authorship results in improvement of quality. So, Google is aiming at 15 percent reduction.

Increasing the list of Google+ followers will help increase your Author-rank through Authorship Mark-up. Creating meaningful Google Plus Circles and adding relevant people will also help you increase your authority.

More power to social media

Social will continue to be bigger in 2014 and is being looked at as a great way of enhancing your authority on the web. Social media sites like Facebook have added Graph Search, targeted ads, marketing segmentation, and contextual suggestions for users. They’re also providing improved analytics functionalities for businesses using the platform. Search engines too are working hard towards reading the social signals better.

More branding and customer service related conversations will be held on social media. Paid ad campaigns will get more social. Google is already testing +Post ads and with the recent Facebook Feed Algorithm Changes, more and more businesses will be using paid ads on social network. So, expect a more refined version of these in 2014.

5. Growth of Mobile

A Mashable survey in August 2013 revealed that 17.4 percent of global web traffic comes from mobile compared to 11.1 percent in the previous year. As more and more people will start accessing the Internet through their mobile devices, demand for mobile-optimized content will increase.

We know that Google now displays local results even for generic organic searches performed on mobile devices. For businesses that are serious about taking themselves to mobile, do not have mobile friendly websites as an option, but a necessity.

In 2014, ranking for businesses would mean ensuring they have complete visibility on SERPs by device type (desktop, mobile, and tablet) in universal and location listings. With search engines introducing different format of ads for mobile search, be ready to increase your spent on mobile ads.

6. Data and Not Provided Keywords will Decide the Success of your On-line Marketing Strategy

Google’s secure search feature now covers all searches, whereby there’s a steady increase in keyword “not provided” data. Expect around 80 percent and above keywords being categorized as “not provided” in your analytic data.

Google Web master Tools (GWT) will become a major asset for website owners looking to build their SEO and digital marketing strategy. A combination of GWT and Google Analytic will help you gauge your page level metrics, engagements, and conversions.

With this and the Hummingbird update businesses will move more towards doing a page centric SEO rather than keyword centric.

7. Google Shopping

With Cyber Monday reaching $1.735 billion in desktop on-line spending, up 18 percent versus a year ago and GOSF 2013 attracting 2 million visitors and 3-4 times increase in sales, on-line shopping is poised for an exponential growth in 2014. With Google Product Listing Ads (Google Shopping) giving a good conversion rate, it’ll see more e-commerce players using it and eventually driving the cost per click for the same.

8. Google+ Local and Google Carousel

Local SEO will be a key element in the success of an online business. The Bright-local survey revealed that people want to use search engine for research but prefer to buy locally.

Earlier, local SEO was easier as one had to focus on fewer things while doing Google Places Optimization. But today with new Google Plus Local, you need to have clean citation, local content created, local videos, schema mark-up, social and much more. Google revamped how local businesses appeared on SERPs with Google Carousel. Expect a wider roll-out of carousel for all categories and with it the click through rate of local listings will see a massive hike.

Google will emphasize more on rich snippets mark-up/structured data, specifically for local search. Websites utilizing these might receive a boost in their local rankings.

Social will play a key role in local search results. Relevant results, especially from G+ circles and uber-localized geographies will start filtering on mobile search.

Conclusion

Search marketing is in for an exciting and defining stage in its development. Working on these trends should keep you in a good position in this era of intelligent algorithms and semantic SEO (we mean Hummingbird and Knowledge Graph).

It’s time for SEOs to upgrade to the new role of content marketers.