Go Global: The Guardian newspaper, UK, U.S. and Australia for a new website. com 'domain declaration

British national newspaper The Guardian has unveiled a new global online identity worldwide for its various digital properties will serve as a home to a creative plans.

Introduced to the U.S. market back in 2011, which - publisher of The Guardian, Guardian News & Media, will host the GuardianNews.com Guardian.co.uk, which TheGuardian.com has announced the introduction of a portal and The upcoming Australian version, which this year is scheduled to go live later.

Guardian was founded in 1821, but by 1959 "Manchester Guardian" as it was known. It's a bit early for an online presence was behind the Guardian.co.uk other publications eventually landed in January 1999. The online news portal, unlimited, unlimited Football, Cricket Unlimited Unlimited Jobs and the Guardian Unlimited network of sites, host. Film Network to add unlimited Later, education, books, souvenirs and money are involved.

Then, in 2008, Guardian Unlimited brand title this Sunday Observer also served as the domain for the Guardian.co.uk, the only change.

Tanya Cordrey, Guardian News & Media Chief Digital Officer, ABC figures show that in April, with 81 million uniquer secure browsers, Guardian.co.uk be another month announced from behind. This publication was the third straight month of record traffic.

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Going global

Basically a British daily Guardian, but only one-third of visitors online now to take advantage of its international presence is looking for the reason that are based in the UK. An online millions of the population, but only 60 million in the UK - indeed, by clicking it - Rate (CTR) looking to enhance an easy win for publication.


"This URL can be changed a little, but it marks a big step for the Guardian, and a respected UK-based national print newspapers reflects our evolution - a time of day reach hundreds of thousands - a leading global information and media brand with offices around the world, every minute of every day and Guardian Journalism access an ever-growing audience worldwide, "Cordrey said.



The Guardian's perspective, the more countries than centralizing everything Advertisers and other business opportunities can attract, against which, in simple configurations brand makes a lot of sense. This one. com domain is the main appeal, but the content will need to reflect this.

No exact time frame of the new site was to transfer all the material, but by the end of this year it should come together.

"Go ahead during the coming months, Yoast.com working with the team in our house digital team, it will be ambitious and challenging project," Cordrey said. "Guardian's Web site URL and content worth around 15 million is added, it will take some time."