2014: The Year of Social TV

Uncovering Your Secret Stash of Marketing Data to Improve Segmentation & Targeting Companies fail to take advantage data from offline customers, social channels, other ad campaigns and elsewhere. How can you put this data to better use? Ben Plomion  |  Data-Driven Marketing  |  Print version

2014: The Year of Social TV Brand marketers and their agencies have two big dreams for digital: simplicity and reach. Marko Muellner talks 2014 as year one for Social TV. Marko Muellner  |  Community Management  |  Print version

Landing Page Video: Conversion Villain or Hero? So you have a video on your landing page... is it helping your customers along the path to purchase, or causing distraction? Tim Ash  |  Conversion & ROI  |  Print version

Don’t Let Holiday Hysteria Harm Your Email Program in 2014 Don't let the holidays be an excuse for going on a bad practices email bender. Ultimately, there are three consequences: increased complaints, decreased engagement and diminished list quality. Margaret Farmakis  |  Email Marketing Optimization  |  Print version

Getting Mobile Live Streaming Video Right for Advertisers, Publishers & Users Mobile live streaming technology is well on its way, but nailing dynamic ad insertion, interactivity, and properly timed commercial breaks will make the technology exponentially more effective. Paul Bremer  |  Video  |  Print version

Foursquare Launches Self-Serve Ads for US Local Businesses Advertisers across the US can now use paid ads on Foursquare to draw nearby consumers in the door. Miranda Miller  |  Display Advertising  |  Print version

Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo Digital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013. Yuyu Chen  |  Ad Industry Metrics  |  Print version

Urban Outfitters App Deepens Digital Connection With Customers Urban Outfitters new iOS app rewards shoppers for checking in and chattering about the brand. Susan Kuchinskas  |  Strategies  |  Print version

Facebook Rolls Out New Page Insights Analytics Facebook has officially rolled out its new Page Insights analytics bringing better insight in a more simple-to-understand manner. Jessica Lee  |  Analytics  |  Print version

A Picture Paints A Thousand Words On Twitter But you're more likely to gain a retweet using the microblog's native image uploading service. Jon Wade  |  Social Media  |  Print version

Fruit of the Loom Campaigns for Fans to Start Happy with Free Undies The brand’s #StartHappy campaign includes a hub and videos, as well as a partnership with LinkedIn that will give away 25,000 pairs of underwear. Lisa Lacy  |  Strategies  |  Print version

Ted Baker’s "Redge Blaker" Speaks to Aging Hipsters The fashion brand, Ted Baker, has launched a website with shareable content and a fictional brand ambassador. Lisa Lacy  |  Strategies  |  Print version

Burt’s Bees Vines Cast Products in Classic Lit in #6SecondClassics The brand’s Classics campaign also includes Instagram content featuring the brand’s founder, Burt Shavitz. Lisa Lacy  |  Strategies  |  Print version

Say Goodbye to the Age of Generalizations: How Social Data Changes Everything Gigya VP of marketing John Elkaim shares a three-step process for personalized marketing campaigns using deep identity data. John Elkaim  |  Social Integration  |  Print version

Facebook Removes Visibility in Search Privacy Control Facebook has removed the "Who can look up your Timeline by name?" search feature. All users will now show up whenever someone types their name in the Facebook search bar. You'll have to adjust your privacy settings on past posts. Carly Page  |  Social Media  |  Print version

“Not Provided” World Just the Beginning of a Marketer’s Challenge "Not provided" keyword data makes data analysis difficult, but just wait until cookie tracking becomes virtually nonexistent and we are required instead to rely on Google, Microsoft and Apple's own tracking capabilities in order to access conversion data from multiple sources. Andrew Beckman  |  Search Marketing  |  Print version

Data is Great, But the Value is in the Insights Any conversation around marketing analytics must focus on the insights that we glean, not just the data that we analyze. Stephanie Miller  |  Marketing Automation  |  Print version

How to Leverage Premium Assets to Create More Engaging Digital Ads Pictela's Ed Barnes shares a variety of tips and tools to help all levels of users leverage brand assets to create premium ads. Guest  |  Media Planning  |  Print version

Are You Sabotaging Business Data with Inaction? Robert Miller shares four simple steps for analysts who find clients resistant to taking action on reporting recommendations. Robert Miller  |  Actionable Analysis  |  Print version