Barcelona -Mobile advertising is growing and growing in sophistication, industry analysts say, but money than their smaller competitors smartphone faster rate of fire is flowing.
Days when mobile was limited to SMS text messages are long past, and an array of advanced solutions offer the world's largest mobile fair in Barcelona, Mobile World Congress had last week.
Now, owners of mobile interactive videos and depending on their tastes and whereabouts of users as revealed by their online activity is being targeted by the proposal.
Tablets, which offers more screen space ads for money in front of smartphones are running the war, analysts say.
International experts from Deloitte predicts the differences are larger smartphones and tablets expected 2013 to almost 3.4 billion compared to $ 4.9 billion will generate advertising revenue.
, Deloitte said on tablets smartphones in 2014 for Promotional 50-55 percent compared to 30-35 percent increase has been posted.
Philippe Leclerc, one of the founders "in the afternoon on a smartphone you 'beauty products' tap when you are on the road, on a tape shot while sitting on the couch in the evening as there is a query, "Ad4screen, which works in 50 countries.
, Forrester Research analyst Thomas Husson said, but tablets and smartphones are more than just a new advertising platform.
"Husson said that he said that mobile shopping, banking, and travel is moving forward with the changes in consumer behavior are seeing.
Guestbook is their new environment, he said, Website Optimizer for portable devices and learn to interact with customers in real time.
User rapidly as tablets and smartphones, which is moving at speed and even altitude, paving the way for new services is able to detect.
He said that if you arrive in a shopping center car park, parking spaces available information we can provide. When you are on the second floor, we will not offer a similar service, "Husson said.
, Husson said the new, interactive possibilities open to advertisers and special skills in the culture, which means a change in investment is required.
Importantly, invasion of privacy as a benefit, and not as a news service to customers, they must willingly share their data, they have asserted.
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