Price Discovery in the New York Times reported Monday, a number of more than $ 1 billion had not been moved. AllThingsD, a well-respected technology blog, according to the deal, was $ 1.1 billion.
"We Waze Waze and Google's search capabilities by providing enhanced with features traffic updates on Google Maps with anything promotion are excited about the possibility," Brian McClendon, Google Biologicals vice president, wrote in a blog post announcing the acquisition.
Facebook and Apple were both reportedly interested in buying Waze. Google's shopping app by far rivals has them.
"This competitive move in my eyes," Thilo Koslowski, Gartner, a technology research firm vice chairman and automotive practice leader said. "Facebook and Apple go ahead and maybe others can do the same thing."
Waze's product development team to Palo Alto, California-based company, was founded in Israel, I will.
Wazers, as they are called, accidents, road closures and possibly other things that slow down traffic inform each other. Koslowski these social factors behind Google's purchase intention between.
input data to become one. "
"I Waze for the quality of the map data by application users will see in Google Maps takes advantage of the insight that," Koslowski said. "And that will make a strong map."
According to the New York Times Waze, has 47 million users globally.
Free location-based app makes money from ads. TechCrunch less than the company's revenue in 2012 was $ 1 million in the January report.
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