 | Adweek 2013: Marissa Mayer Reflects on First Year at Yahoo With Charlie Rose Marissa Mayer says she never dreamed of becoming a chief executive, but of course that all changed when the opportunity came knocking at Yahoo last summer. Matt Kapko | Search Marketing | Print version |
 | Cyber Week Stunted: 2013 Compacts the Christmas Calendar For the first time since 2008, Cyber Monday will be in December. This doesn't mean you need to completely overhaul your communication planning. The post-Thanksgiving holiday promotions featuring shop by/for, shipping deadlines, in-store pick up, online gift cards, etc, are essential components to making your holiday sales goal. Jim Davidson | B2C Email Marketing | Print version |
 | Blimpie Releases Its First App Aimed at Targeting Millennials The app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials. Lisa Lacy | Strategies | Print version |
 | PPC for Brand Impact The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict ROIs. However, PPC can be very effective for branding, rebranding, and generating awareness of a business, product, or promotion. Lisa Raehsler | Paid Search | Print version |
 | How to Get the Most Out of Industry Events A lot can be accomplished in 48 hours. Here are a few tips on getting the most out of any industry event. Larry Allen | Display Advertising | Print version |
 | Woohoo, Facebook Finally Lets Users Edit Posts After Sharing (on Android) For the first time, Facebook is letting users edit their posts after the fact. The change comes to the web and Android in an update today; an iOS version is hoped to follow soon. Melanie White | Social Media | Print version |
 | Green Giant to Dieters: Go Ahead, Cheat with Vegetables Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make consumers rethink vegetables. Lisa Lacy | Strategies | Print version |
 | Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail outlets. Matt Kapko | Mobile | Print version |
 | 65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications. Mathew Sweezey | Email Marketing | Print version |
 | Rise of the Chief Convergence Officer While the job of a chief convergence officer might seem hard today, it's about to become even harder due to several upcoming changes. Marshall Sponder | Convergence Analytics | Print version |
 | The Year of the Web Series Has Arrived Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content. Tessa Wegert | Media Buying | Print version |
 | Newsjacking: How Intel Develops Real-Time Content in APAC [Video] Behind the scenes on how newsjacking or real-time content is developed at Intel Asia Pacific. Adaline Lau | Social Media | Print version |
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