Are View-Through Conversions the Last Line of Defense for Banner Advertising?

The Mobile Opportunity, From the Mouths of Marketers [Study] IAB and research firm Ovum share insights from the Marketer Perceptions of Mobile Advertising 2013 report. Anna Bager  |  Mobile  |  Print version

Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk These 3 core aspects of successful geo-targeting help PPC advertisers make best use of the data at hand to drive targeted clicks, leads and sales. John A. Lee  |  Paid Search  |  Print version

In Marketing, Overwhelmed is the New Normal Marketers are in digital distress, according to new research from Adobe. Are you investing in your brand's success? Robin Neifield  |  Strategies  |  Print version

3 Critical & Consistent Elements in a Customer Journey Framework The customer journey is unique to each brand, product and service; however, these 3 critical, consistent elements will help you better empathize with and understand your customers. Andrea Fishman  |  Data-Driven Marketing  |  Print version

Demand Generation + Social + Mobile = BFFs How do you make it easier for your social audience to engage with your brand? See tips from a recent IBM campaign. Michelle Killebrew  |  Social Media  |  Print version

Bebe #be9to5 Campaign Reinforces Confident, Less ‘Trashy’ Image Once considered the darling of the sexy office wear segment, fashion brand Bebe is seeking to recapture its luster with an interactive campaign that asks young women to share what they do during the "new 9 to 5" - 9 PM to 5 AM. Mary Lisbeth D'Amico  |  Strategies  |  Print version

3 Steps to Getting Over Analysis Paralysis with Structured Email Campaign Prioritization Learn to quickly and methodically evaluate the best opportunities to pursue in your email campaigns, without falling into analysis paralysis. Justin Williams  |  Email Marketing  |  Print version

Achoo By Kleenex Helps Consumers Predict When They’ll Get Sick Kleenex says Achoo allows consumers to better prepare for cold and flu season. Lisa Lacy  |  Strategies  |  Print version

YouTube's Upgrades Its Comment System: 7 Ways Video Marketers Can Seize the Opportunity In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with your audience, developing relationships with top contributors, responding to comments, and much more. Greg Jarboe  |  Video  |  Print version

Facebook Envisions Deeper Links in Mobile App Ads Facebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link or application to more specific actions tailored for the most popular activities on mobile. Matt Kapko  |  Social Media  |  Print version

Heineken Challenges More Consumers to Travel Beyond Their Comfort Zones A video of the second iteration of Heineken's Departure Roulette campaign has netted more than 5.1 million views. Lisa Lacy  |  Strategies  |  Print version

QVC Launches Social Shopping Site ToGather Home shopping network QVC has announced a new social shopping platform called ToGather, designed to extend its shopping-as-entertainment ethos to a digital community. Mary Lisbeth D'Amico  |  Social Commerce  |  Print version

Are View-Through Conversions the Last Line of Defense for Banner Advertising? Here are the issues around view-through conversions and three ways to determine if it's a valid metric for your brand. Charlie Wang  |  Display Advertising  |  Print version

Bojangles’ to Fans: #TailgateEverything The quick service chain has a new website with suggestions on how to tailgate beyond sports, such as in work, school and relationships, which conveniently incorporate its Big Bo Box. Lisa Lacy  |  Strategies  |  Print version

NFL Strikes Exclusive Deal With Twitter The National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era. Matt Kapko  |  Social Media  |  Print version

ExactTarget Connections: Customer Communication Happens Anywhere The ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving her tips on how to be a success. Others too, gave their advice on digital lessons learned. Sundeep Kapur  |  Email Marketing  |  Print version

Facebook Tries to Make News Feed Ads More Relevant With Algorithm Update Facebook is updating its ad algorithm in an attempt to improve the relevance and quality of ads shown to users. The social network will put more emphasis on feedback, such as how often users hide or report an ad. Jessica Lee  |  Social Media  |  Print version

Will Twittervision Transform US TV Advertising? Twitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under pressure to drive ratings. Pelin Thorogood  |  Analyzing Customer Data  |  Print version

"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertising Bureau (IAB), to gauge his thoughts on the week, predictions for the future, and what we can learn by listening. Below, edited excerpts from our conversation. Kristin Kovner  |  Strategies  |  Print version