 | 5 PPC Iterations You Ignore at Your Peril Andrew Goodman shares five typical PPC tactics you can't afford to ignore and suggestions on how you'll have to iterate once you get them running. Andrew Goodman | Paid Search | Print version |
 | Get Your Campaign in the Social Stream This Holiday Season There's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel farther across social networks. Roger Katz | Social Media Smarts | Print version |
 | Total Cost of Ownership Needed to Grasp Relationship ROI As advertising shifts from big splashes toward ongoing conversations, we need a TCO approach to better understand relationship ROI. Gary Stein | Strategies | Print version |
 | Personas: The Magic Behind the Mirror Personas are complex creatures, like your customers. Learn to create personas that are truly effective in helping you develop your content marketing and persuasive strategy. Bryan Eisenberg | Analyzing Customer Data | Print version |
 | The Annoying Consequences of an Awesome System Sure, bots and fraud are problems in the online advertising space. Would we rather return to the archaic Nielsen panel monitoring of old? Frank Sinton | Media Buying | Print version |
 | Facebook Graph Search Update Digs Deep Into Posts, Comments & Check-Ins A new Facebook Graph Search update allows people to search not just for people and places, but also for posts, status updates, check-ins, and comments. Jennifer Slegg | Social Media | Print version |
 | Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities A recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Yuyu Chen | Mobile | Print version |
 | Tips for Targeting Millennials With Mobile Email Marketing for the Holidays Campaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Yuyu Chen | Mobile | Print version |
 | Disney Launches Vine Account, Asks Fans to Show Their ‘Disney Side’ Disney encourages fans to create Vines that demonstrate what happens to them when they are at a Disney park. Lisa Lacy | Strategies | Print version |
 | Website Analytics for SEO: Introduction for Beginners Marketers new to analytics for SEO must understand which signals and metrics may have the greatest impact on their business. Crispin Sheridan | Actionable Analysis | Print version |
 | Twitter Pulls Trigger on $1B IPO Plans Twitter’s IPO is expected to be among the largest of tech firms this year, though its business is but a fraction the size of the Silicon Valley giants it competes against for eyeballs, timeshare and ad spend. Matt Kapko | Social Media | Print version |
 | SEO in a Keyword Data-Less Landscape Consider these data sources that can be leveraged to fill the void. Guest | SEO | Print version |
 | Google Adds Estimated Total Conversions to Track Cross-Device Purchases in AdWords Google AdWords has released a major reporting update called Estimated Total Conversions, which provides estimates of conversions that take multiple devices to complete. Lisa Raehsler | Media Buying | Print version |
 | Google Web Designer for HTML5 Ads Launches in Public Beta Google has released Google Web Designer in public beta, enabling advertisers to create HTML 5 advertisements. Jennifer Slegg | Display Advertising | Print version |
 | Over 50 Percent of Unique Email Opens Now Mobile The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Yuyu Chen | Ad Industry Metrics | Print version |
 | Fandango Literally Wants to Make Fans Scream Just in time for Halloween, a Twitter and Instagram initiative helps the brand push its new horror film hub. Lisa Lacy | Strategies | Print version |
 | Create Audience Experiences That Drive Recommendations These three instances of online experience creation stand out. Plus, a fourth customer experience tip may surprise you. Dave Evans | Social Media Smarts | Print version |
 | With Website Optimization, There is No Such Thing as Perfect Don't let a year go by without engaging your customers. Waiting on the perfect technology means lost opportunity. Nathan Richter | Strategies | Print version |
 | The New Online Advertising is Rich in Scientific Method Examining the ways in which traditional science and digital advertising collide can be fascinating. Where creating online advertising is concerned, science couldn't be more useful. Tessa Wegert | Media Buying | Print version |
 | What Does Salesforce's ExactTarget Acquisition Mean for Marketers? Radian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers? Derek Harding | Email Marketing | Print version |
 | Can You Recognise a Customer When You See One? Even the most sophisticated of technologies can be used in the dumbest ways. Get smart in a multi-screen world and learn to recognise customers across devices and platforms. Neil Mason | Verifying Business Value | Print version |
 | 4 Must-Have Components of a Successful Conversion Optimization Program Implementing a CRO program is simple. Building one that stands the test of time requires these 4 must-have components. Tim Ash | Conversion & ROI | Print version |
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