 | Any conversation around marketing analytics must focus on the insights that we glean, not just the data that we analyze. Stephanie Miller | Marketing Automation | Print version |
 | “Not Provided” World Just the Beginning of a Marketer’s Challenge "Not provided" keyword data makes data analysis difficult, but just wait until cookie tracking becomes virtually nonexistent and we are required instead to rely on Google, Microsoft and Apple's own tracking capabilities in order to access conversion data from multiple sources. Andrew Beckman | Search Marketing | Print version |
 | Say Goodbye to the Age of Generalizations: How Social Data Changes Everything Gigya VP of marketing John Elkaim shares a three-step process for personalized marketing campaigns using deep identity data. John Elkaim | Social Integration | Print version |
 | How to Leverage Premium Assets to Create More Engaging Digital Ads Pictela's Ed Barnes shares a variety of tips and tools to help all levels of users leverage brand assets to create premium ads. Guest | Media Planning | Print version |
 | Are You Sabotaging Business Data with Inaction? Robert Miller shares four simple steps for analysts who find clients resistant to taking action on reporting recommendations. Robert Miller | Actionable Analysis | Print version |
 | Fruit of the Loom Campaigns for Fans to Start Happy with Free Undies The brand’s #StartHappy campaign includes a hub and videos, as well as a partnership with LinkedIn that will give away 25,000 pairs of underwear. Lisa Lacy | Strategies | Print version |
 | Ted Baker’s "Redge Blaker" Speaks to Aging Hipsters The fashion brand, Ted Baker, has launched a website with shareable content and a fictional brand ambassador. Lisa Lacy | Strategies | Print version |
 | Burt’s Bees Vines Cast Products in Classic Lit in #6SecondClassics The brand’s Classics campaign also includes Instagram content featuring the brand’s founder, Burt Shavitz. Lisa Lacy | Strategies | Print version |
 | Facebook Removes Visibility in Search Privacy Control Facebook has removed the "Who can look up your Timeline by name?" search feature. All users will now show up whenever someone types their name in the Facebook search bar. You'll have to adjust your privacy settings on past posts. Carly Page | Social Media | Print version |
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