 | Post-IPO Twitter Positioned for eCommerce Dominance While many analysts focus on Twitter's potential as a lucrative ad resource and marketing tool, its potential in eCommerce should not be ignored. Himanshu Sareen | Social Commerce | Print version |
 | Determining the Value of Search Marketing to Your Brand Discover your search marketing team's unfair advantage to help launch your brand to a leadership position. Dave Lloyd | Search Marketing | Print version |
 | What Design Taught Me About Digital Advertising In the first of this three-part series, learn about Design Thinking and focus on one of its three central tenets, customer-centricity. Carl Griffith | Strategies | Print version |
 | The Publisher of the Future Will Be Agile & Adaptive The publisher of the future faces content demands including multi-screen and cross-device accessibility, interactivity and customization to individual preferences. Are you ready? Jeanniey Mullen | Publishing | Print version |
 | Jonah Berger's 6 STEPPS for Success Applied to Email Marketing As email marketers, we strive to have our emails shared. Jonah Berger's six STEPPS to creating more buzz around messages translate directly to more successful email marketing. Kara Trivunovic | Email Marketing Best Practices | Print version |
 | Data Gaps & Governance: What Was True in the Morning Becomes a Lie Before Noon Governance is critical in managing the masses of data available in online business, yet many admit their organization still lacks a data governance policy. Andrew Edwards | Verifying Business Value | Print version |
 | Mobile Advertising Budgets Up 142 Percent Over 2011: IAB Industry Survey Marketers see more value in mobile and are increasing their budgets accordingly, says the IAB, based on results of their recent industry survey. Yuyu Chen | Mobile | Print version |
 | Gallo Family Vineyards Celebrates Family with Online Crest Creator The brand encourages fans to use the site to design crests for blood relatives and other groups that feel like family. Lisa Lacy | Strategies | Print version |
 | Why The Creative and Media Divide Needs To Be Bridged Disenchanted with the agency model, a new breed of marketers in Asia has created new structures internally and increased their expectations of performance marketing. Jermyn Toh | Strategies | Print version |
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