 | Estee Lauder’s new social campaign encourages people to create “circles of strength” among friends and family that motivate them to take concrete breast-cancer fighting actions. Mary Lisbeth D'Amico | Strategies | Print version |
 | Wendy’s Extends Fan Devotion to #PretzelLoveStories Wendy's is following its #PretzelLoveSongs initiative with a similar campaign that instead turns fan tweets into “soap-opera style love stories.” Lisa Lacy | Strategies | Print version |
 | Google DoubleClick to Join FBX for RTB The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officially announced their partnership. Jennifer Slegg | Search Marketing | Print version |
 | Promotions: Are They a Lifeblood or a Dirty Word? Everyone offers free shipping. What kinds of promotions can you use this holiday to differentiate your business from your competitors? Nathan Richter | Conversion & ROI | Print version |
 | A New Look at the Value of Data to Marketers and the Economy New research from the Data-Driven Marketing Institute outlines the scope and flow of data through our data-driven economy. Stephanie Miller | Marketing Automation | Print version |
 | Cart Hoppers Are Still Shoppers: Better Connect with Cross-Device, Frequent Shoppers While abandonment rates are increasing, does that necessarily mean that consumers are abandoning their order? Jim Davidson shares insights from recent Bronto/Magento research on shopper frequent and cross-device shopper cart behavior. Jim Davidson | B2C Email Marketing | Print version |
 | 3 Macro Insights Google Tools for Every Marketer’s Toolkit Google's Adam Singer shares three tools every marketer should use to discover and analyze macro insights. Learn more about Google Databoard, Trends and the customer Journey Tool and how they help marketers. Adam Singer | Actionable Analysis | Print version |
 | Social Shopping – A Big Deal for E-Commerce in China? Social platforms in China are increasingly facilitating e-commerce sales. And what this would mean for brands. Elisa Harca | Social Commerce | Print version |
 | Facebook Ads Helps Magnolia Pictures Boost ROI Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Magnolia achieve nearly 2 million video plays of their movie trailers. Here's how. Danny Goodwin | ROI Marketing | Print version |
 | Southeast Toyota to Millennials: Unexpect Everything With 2014 Corolla Southeast Toyota's campaign includes a Tumblr with art, photos, custom videos and a flash-based game, resulting in part from partnerships with YouTube influencers and bloggers. Lisa Lacy | Strategies | Print version |
 | State Farm Brings 'Chaos' to Mobile The rampaging robot of State Farm's popular 'Chaos in Your Town' campaign is back but this time it’s on mobile. Mary Lisbeth D'Amico | Strategies | Print version |
 | Yahoo Bing SEM Outperforms Google for Auto Vertical Haystak Digital Marketing says the Yahoo Bing Network achieves higher conversion rates with lower cost-per-conversion for its independent auto dealer customers. Susan Kuchinskas | Paid Search | Print version |
 | Are Multi-Channel Analytics Vendors Failing the Market? Multi-channel analytics technology is outpacing the customers' ability to comprehend and utilize. Columnist Andrew Edwards explains. Andrew Edwards | Actionable Analysis | Print version |
 | 77% of Display Ads are Never Seen: Sticky New research from Sticky finds that 77 percent of viewable ads are never seen. Leah Block | Media Planning | Print version |
 | End the Ad Bot Madness! Who is to blame for the proliferation of bots? There are no innocents in this game. Larry Allen | Display Advertising | Print version |
 | Will Recent Google Updates Help or Hurt Your Holiday Marketing Plans? Recent changes by Google may have some impact on your holiday marketing campaigns. Gregg Stewart explains. Gregg Stewart | Local | Print version |
 | The Converged Digital Industrial Economy and the Internet of Things If the current IT technology vendors and convergence architects can't deliver the converged technology stacks and processes needed to smelt all of this data together in a strong, durable, yet flexible bond, others will rise to challenge. Marshall Sponder | Convergence Analytics | Print version |
No comments:
Post a Comment