 | Google+ updates and enhancements announced today will make interactive media fans happy. The social network unveiled Auto Awesome Movies, upgrades to Google+ Hangouts and more. Miranda Miller | Social Media | Print version |
 | Apple Ends Fiscal Year With Revenue Jump but Profit Fall Apple banked a net profit of $7.5 billion on $37.5 billion in revenue during the last quarter. Matt Kapko | Mobile | Print version |
 | Hanes Encourages Women to Talk Detection with Mammogram Monologues The Mammogram Monologues program invites women to share their mammogram stories on Facebook, Twitter and Instagram to make them more comfortable with the procedure. Lisa Lacy | Strategies | Print version |
 | China's Enterprise Weibo to Win Advertisers With Enhanced Social CRM Features China's popular microblogging site has trialed a new feature that could enable companies to quantify sales leads and identify customers to drive ROI. Adaline Lau | Social Media | Print version |
 | Google Inks Cross Media Ad Deal With Publicis Google has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and mobile networks. Jessica Lee | Strategies | Print version |
 | Are You Ignoring Your Best Brand Advocates? Employees have the insight, experience and access to consumers to create memorable experiences through social media channels. So why aren't brands giving their best advocates a voice? Michelle Killebrew | Social Media | Print version |
 | Google's Hummingbird Update: Friend or Foe of the Marketing Executive? Do you think your website might have been affected by the Hummingbird algorithm Google quietly rolled out in August? Columnist Dave Lloyd from Adobe explains what's new and how marketers should change their SEO strategy. Dave Lloyd | SEO | Print version |
 | Why a CMS is Crucial for a Social Business With a CMS, a social brand can ensure their site is constantly updated with fresh content, as well as create specified web pages to expound the success of social campaigns. Himanshu Sareen | Social Commerce | Print version |
 | Digital Marketing Fact: Ignoring the Facts Results in Rash Decisions Taking the time needed to better assess the moves you make with your campaign may help you take some of the rashness out of the decision process, but facts are a funny thing. Robin Neifield | Strategies | Print version |
 | Turn Testing into a Game: One of the Most Effective Ways to Create a Testing Culture A step-by-step guide on how to get colleagues within your organization excited about testing marketing creatives. Breanne Maliniak | Actionable Analysis | Print version |
 | Retailers, YouTube and Holiday Shopping: Amp the Emotion YouTube is becoming a top destination for shoppers, Google says, but retailers need to think beyond posting TV spots. Susan Kuchinskas | Video | Print version |
 | Fullscreen Expands YouTube Network for Brand Channel Management Fullscreen is launching a concierge channel management service for brands and media companies. Matt Kapko | Video | Print version |
 | Moët & Chandon Celebrates Life’s Successes with #MoetMoments Moët & Chandon's campaign asks consumers to share celebratory moments on Instagram, Tumblr and Twitter. Lisa Lacy | Strategies | Print version |
 | PPC Ad Creative: Follow the Rules, Dammit! In PPC, always leave space for continued refinement and new discoveries, but don't take this as carte blanche to deviate from million-dollar-proven rules, just for the sake of idle curiosity. Columnist Andrew Goodman explains. Andrew Goodman | Paid Search | Print version |
 | StreetFight Summit: In Local Marketing, How Close is Close Enough? Just how effective is your local marketing? It goes far beyond messaging people who live or are located within a certain proximity of your store. Columnist Kristin Kovner shares insight from the StreetFight Summit. Kristin Kovner | Media Buying | Print version |
 | Using Email to Get the Conversion (Without Stalking) Whether you market to business buyers or consumers, you will constantly need to prove that you deserve a place in your subscribers' inbox. Even someone who has opted in can (and will) flag your mail as spam if it comes too frequently or provides no value. Tim Ash | Conversion & ROI | Print version |
 | Get Attention in Competitive Holiday Inbox Tabs with These Email Tips Inbox tabs are here to stay and will only become more prevalent. Use these tips from columnist Justin Williams to help your emails stand out amongst a sea of competitors in the promotions tab this holiday season. Justin Williams | Advanced Email Marketing | Print version |
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