 | Retailers can translate social media engagement into seasonal sales, because most Halloween celebrants look for costume ideas from social media. Yuyu Chen | Social Media | Print version |
 | 5 Low Hanging Fruit To Build Momentum & Drive Sales in Holiday Emails The last months of 2013 are a great time to plan for the year ahead, but you can tackle low hanging fruit today to maximize your return over the holiday season. Simms Jenkins | Email Marketing Best Practices | Print version |
 | Average Isn't Good Enough: Segment or Die! Average-based metrics to measure digital marketing effectiveness or understand consumer behavior simply aren't good enough. Columnist Neil Mason explains why you must segment or die! Neil Mason | Verifying Business Value | Print version |
 | Facebook Rides the Mobile Wave as Teen Usage Declines Mobile accounted for 49 percent of Facebook's revenue, pushing net income to $425 million on $2.02 billion in revenue during the last quarter. Matt Kapko | Social | Print version |
 | Jack Link’s Invites Fans to Trick or Treat its Sasquatch Mascot The Halloween campaign asks fans and followers to tell the beef jerky brand how they would #tricksasquatch or #treatsasquatch. Lisa Lacy | Strategies | Print version |
 | How To Get Comfortable with Big Data We're not all data scientists, yet we are capable of learning how to digest and integrate data in order to help us make better business decisions; these tips show you how. Amy Manus | Data-Driven Marketing | Print version |
 | Stuck in the Visual Web: 6 Strategies for Winning Short-Form Video What makes your branded video worth watching? How can you create something that has marketing chops, both as a product of the Visual Web and a social ad? Here are six strategies to help you out. Tessa Wegert | Media Buying | Print version |
 | Pinterest Introduces Related Pins for Better Discovery Pinterest is adding ‘related pins’ to users’ home feeds, in a bid to improve its discovery features and pin-based recommendations. Melanie White | Social Media | Print version |
 | A Digital Marketer Breaks Bad My digital marketing takeaways from blockbuster TV drama Breaking Bad. Mandeep Grover | Strategies | Print version |
 | Hanes Encourages Women to Talk Detection with Mammogram Monologues The Mammogram Monologues program invites women to share their mammogram stories on Facebook, Twitter and Instagram to make them more comfortable with the procedure. Lisa Lacy | Strategies | Print version |
 | Apple Ends Fiscal Year With Revenue Jump but Profit Fall Apple banked a net profit of $7.5 billion on $37.5 billion in revenue during the last quarter. Matt Kapko | Mobile | Print version |
 | Why a CMS is Crucial for a Social Business With a CMS, a social brand can ensure their site is constantly updated with fresh content, as well as create specified web pages to expound the success of social campaigns. Himanshu Sareen | Social Commerce | Print version |
 | Digital Marketing Fact: Ignoring the Facts Results in Rash Decisions Taking the time needed to better assess the moves you make with your campaign may help you take some of the rashness out of the decision process, but facts are a funny thing. Robin Neifield | Strategies | Print version |
 | Are You Ignoring Your Best Brand Advocates? Employees have the insight, experience and access to consumers to create memorable experiences through social media channels. So why aren't brands giving their best advocates a voice? Michelle Killebrew | Social Media | Print version |
 | Google's Hummingbird Update: Friend or Foe of the Marketing Executive? Do you think your website might have been affected by the Hummingbird algorithm Google quietly rolled out in August? Columnist Dave Lloyd from Adobe explains what's new and how marketers should change their SEO strategy. Dave Lloyd | SEO | Print version |
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