 | Moët & Chandon's campaign asks consumers to share celebratory moments on Instagram, Tumblr and Twitter. Lisa Lacy | Strategies | Print version |
 | Retailers, YouTube and Holiday Shopping: Amp the Emotion YouTube is becoming a top destination for shoppers, Google says, but retailers need to think beyond posting TV spots. Susan Kuchinskas | Video | Print version |
 | Fullscreen Expands YouTube Network for Brand Channel Management Fullscreen is launching a concierge channel management service for brands and media companies. Matt Kapko | Video | Print version |
 | Get Attention in Competitive Holiday Inbox Tabs with These Email Tips Inbox tabs are here to stay and will only become more prevalent. Use these tips from columnist Justin Williams to help your emails stand out amongst a sea of competitors in the promotions tab this holiday season. Justin Williams | Advanced Email Marketing | Print version |
 | Using Email to Get the Conversion (Without Stalking) Whether you market to business buyers or consumers, you will constantly need to prove that you deserve a place in your subscribers' inbox. Even someone who has opted in can (and will) flag your mail as spam if it comes too frequently or provides no value. Tim Ash | Conversion & ROI | Print version |
 | StreetFight Summit: In Local Marketing, How Close is Close Enough? Just how effective is your local marketing? It goes far beyond messaging people who live or are located within a certain proximity of your store. Columnist Kristin Kovner shares insight from the StreetFight Summit. Kristin Kovner | Media Buying | Print version |
 | PPC Ad Creative: Follow the Rules, Dammit! In PPC, always leave space for continued refinement and new discoveries, but don't take this as carte blanche to deviate from million-dollar-proven rules, just for the sake of idle curiosity. Columnist Andrew Goodman explains. Andrew Goodman | Paid Search | Print version |
 | Toyota Creates Virtual Rubik’s Cube for Hispanic Consumers The Toyota Rav4 Rubik’s Cube is a Facebook game that allows consumers to upload photos and share personalized cubes. Lisa Lacy | Marketing to Latinos | Print version |
 | Adobe Says Social Media Changing Retail Marketplace Adobe's Social Media Intelligence report says that brands' social media efforts are paying off. Susan Kuchinskas | Social Commerce | Print version |
 | Buffer Shows Off Social Crisis Management Chops After Spam Hack Buffer, the popular social sharing platform, was the victim of a spam hack Saturday afternoon. With an all-hands approach and a strong company culture, see how they tackled their social PR challenge and came out unscathed. Miranda Miller | Social Media Smarts | Print version |
 | Successful Social Marketing is So Much More Than Social Media Integrating social into every marketing campaign you run can move you from a company-to-buyer marketing model to a peer-to-peer influence model. This not only builds trust and brand loyalty, but also positively impacts ROI. Jon Miller | Social Media Smarts | Print version |
 | Online Advertising, BATNAs & the Failure of Do Not Track IBM's Blair Reeves explores the failure of the W3C's Tracking Protection Working Group's Do Not Track and the future of online tracking, privacy concerns and advertiser data. Guest | Politics & Advocacy | Print version |
 | Quantifying Soft Conversions: How to Leverage the Full Value of Paid Search Marketing must focus on the user and their needs, but how can you do that if you're only tracking purchases as conversions? Columnist Jeremy Hull shares three soft conversions you should be using to track user actions. Jeremy Hull | Paid Search | Print version |
 | Alice Through The Looking Glass: Augmented Reality in the Real World Like Alice Through The Looking Glass, we become visitors navigating through the real AR world, which is not unlike charting visitor conversion paths in a website from the home page to the checkout confirmation page. Rand Schulman | Convergence Analytics | Print version |
 | Email Marketing Successes with Revenue Per Email Measurement Learn how to calculate revenue per email and use it at a cell level to determine winners in your testing process. Columnist Jeanne Jennings shares success stories and record high RPMEs from recent campaigns. Jeanne Jennings | Email Marketing | Print version |
 | Do Marketers Need Big Data? Much of the hype around big data focuses on volume, variety, and velocity, but do marketers have any clue on how to apply big data in our brands and campaigns? Charlie Wang | Data-Driven Marketing | Print version |
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