New Technologies to Help Juice Your Holiday Sales

5 Brands Using Instagram to Interact & Build Fan Relationships Sixty-seven percent of top brands are now using Instagram, which they see as a great platform for reaching new, younger, tech-aware audiences. Here are a few examples of brands doing all the right things with Instagram. Ekaterina Walter  |  Social Media Smarts  |  Print version

New Technologies to Help Juice Your Holiday Sales Time is running out, but the opportunities are great for tech savvy retailers looking to innovate and experiment this holiday season. Michael Della Penna  |  Community Management  | Print version

Brand gTLD Subdomain Strategy: Navigating the New Technology Platform As smart TVs begin to connect the in-home experience to the web, brand gTLDs have the power to deliver this same market-based solution through the intuitive navigation inherent to the technology platform of the gTLD. Jennifer Wolfe  |  Data-Driven Marketing  |  Print version

Big Data vs. Better Data: Marketing Beyond Hunting & Gathering While it's true that marketers can know, learn and do more with data, just possessing it is not enough. Dana Hayes Jr.  |  Media Planning  |  Print version

Government Shutdown Frustrating to Park Social Fans, Opportunity for Private Companies Travelers and National Parks fans are seeking information elsewhere since all federal social accounts went silent as a result of the government shutdown. Mary Lisbeth D'Amico  |  Social Media  |  Print version

Yelp Adds CPC Advertising to Enhanced Listings Yelp has introduced a new cost-per-click (CPC) program for its enhanced listing option. These programs are offered on a 6- or 12-month initial term. Pierre Zarokian  |  Social Media  |  Print version

Building a Culture of Measurement The silos at work in academia have been a serious stumbling block for businesses; US universities are not adequately training students to meet the needs of the modern business. Rand Schulman  |  Convergence Analytics  |  Print version

Tealium AudienceStream Aims to Bring Order to Fragmented Data Tealium AudienceStream launches to equip marketers with tools to send their audience data to specific vendors spanning multiple categories, including email, multi-channel messaging, content management and more. Matt Kapko  |  Data-Driven Marketing  |  Print version

Inbound Marketing for eCommerce: Marketing on Steroids Learn how Inbound Marketing is making a huge impact in eCommerce and discover ways to start making that impact in your shop. Luke Summerfield  |  Publishing  |  Print version

Paid Media Spend Rising, 96% of Brands Use Owned: Converged Media Study The new Converged Media report, the culmination of a series of consumer and marketer surveys by London-based agency Seven. Yuyu Chen  |  Ad Spend  |  Print version

Kraft’s "Noodle Reunion" Unites Families Over Surnames & KD For two weeks, visitors to Kraft’s Noodle Reunion site can potentially receive free Macaroni and Cheese – if they have the right last name. Lisa Lacy  |  Strategies  |  Print version

Why Headline Testing is Still Valuable and 5 Variation Tips That Will Win You need to write content that will actually sell. Here are 5 tips to write headlines worth testing. Breanne Maliniak  |  Actionable Analysis  |  Print version

Great, All of My Keywords Are Gone...Now What? Google is encrypting all keyword-level organic search data. Here's how marketers can deal. Scott Kellam  |  SEO  |  Print version

5 Reasons No One Clicks Through On Your Brand's Tweets John Lee  |  Social Media Smarts  |  Print version

Key Elements of a Realistic Attribution Model Use these key elements of attribution models to ensure your email marketing, social, advertising and other initiatives are valued correctly. Jeanne Jennings  |  Conversion & ROI  |  Print version

Share the Love - Lead Nurturing Basics Customers are nothing like our parents; they won't put up with one-sided relationships, poor conversation or constant demands for their money. Jon Miller  |  Strategies  |  Print version

Online Video and the Perils of Business Morbidity Everything media, it seems, is either birthed to kill or exists only until it can be killed. Yet online video doesn't have to be the death angel to television. Chris Copeland  |  Video  |  Print version