HaVe a NiCe dAy

Monday 21 October 2013

State Farm Brings 'Chaos' to Mobile

chaosscreenshot
The rampaging robot of the State Farm's popular 'Chaos in Your Town' campaign is back but this time it’s on mobile.
Mary Lisbeth D'Amico  |  Strategies  |  Print version
graffitiSoutheast Toyota to Millennials: Unexpect Everything With 2014 Corolla
Southeast Toyota's campaign includes a Tumblr with art, photos, custom videos and a flash-based game, resulting in part from partnerships with YouTube influencers and bloggers.
Lisa Lacy  |  Strategies  |  Print version
bing-buying-powerYahoo Bing SEM Outperforms Google for Auto Vertical
Haystak Digital Marketing says the Yahoo Bing Network achieves higher conversion rates with lower cost-per-conversion for its independent auto dealer customers.
Susan Kuchinskas  |  Paid Search  |  Print version
Drinking Buddies Facebook News Feed AdFacebook Ads Helps Magnolia Pictures Boost ROI
Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Magnolia achieve nearly 2 million video plays of their movie trailers. Here's how.
Danny Goodwin  |  ROI Marketing  |  Print version
A silver toy robotic dogEnd the Ad Bot Madness!
Who is to blame for the proliferation of bots? There are no innocents in this game.
Larry Allen  |  Display Advertising  |  Print version

sticky-77-of-web-display-ads-are-not-seen-277% of Display Ads are Never Seen: Sticky
New research from Sticky finds that 77 percent of viewable ads are never seen.
Leah Block  |  Media Planning  |  Print version
Mobile Clicks AnalyticsAre Multi-Channel Analytics Vendors Failing the Market?
Multi-channel analytics technology is outpacing the customers' ability to comprehend and utilize. Columnist Andrew Edwards explains.
Andrew Edwards  |  Actionable Analysis  |  Print version
pla-cpcWill Recent Google Updates Help or Hurt Your Holiday Marketing Plans?
Recent changes by Google may have some impact on your holiday marketing campaigns. Gregg Stewart explains.
Gregg Stewart  |  Local  |  Print version
ms1The Converged Digital Industrial Economy and the Internet of Things
If the current IT technology vendors and convergence architects can't deliver the converged technology stacks and processes needed to smelt all of this data together in a strong, durable, yet flexible bond, others will rise to challenge.
Marshall Sponder  |  Convergence Analytics  |  Print version
newyorkersponsorRespect Your Readers - Best Practices in Labeling Your Native Ads
What's the right way to label your native ads? Let's look at these examples.
Razlan Manjaji  |  Media Buying  |  Print version

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