The rampaging robot of the State Farm's popular 'Chaos in Your Town' campaign is back but this time it’s on mobile. Mary Lisbeth D'Amico | Strategies | Print version |
Southeast Toyota to Millennials: Unexpect Everything With 2014 Corolla Southeast Toyota's campaign includes a Tumblr with art, photos, custom videos and a flash-based game, resulting in part from partnerships with YouTube influencers and bloggers. Lisa Lacy | Strategies | Print version |
Yahoo Bing SEM Outperforms Google for Auto Vertical Haystak Digital Marketing says the Yahoo Bing Network achieves higher conversion rates with lower cost-per-conversion for its independent auto dealer customers. Susan Kuchinskas | Paid Search | Print version |
Facebook Ads Helps Magnolia Pictures Boost ROI Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Magnolia achieve nearly 2 million video plays of their movie trailers. Here's how. Danny Goodwin | ROI Marketing | Print version |
End the Ad Bot Madness! Who is to blame for the proliferation of bots? There are no innocents in this game. Larry Allen | Display Advertising | Print version |
77% of Display Ads are Never Seen: Sticky New research from Sticky finds that 77 percent of viewable ads are never seen. Leah Block | Media Planning | Print version |
Are Multi-Channel Analytics Vendors Failing the Market? Multi-channel analytics technology is outpacing the customers' ability to comprehend and utilize. Columnist Andrew Edwards explains. Andrew Edwards | Actionable Analysis | Print version |
Will Recent Google Updates Help or Hurt Your Holiday Marketing Plans? Recent changes by Google may have some impact on your holiday marketing campaigns. Gregg Stewart explains. Gregg Stewart | Local | Print version |
The Converged Digital Industrial Economy and the Internet of Things If the current IT technology vendors and convergence architects can't deliver the converged technology stacks and processes needed to smelt all of this data together in a strong, durable, yet flexible bond, others will rise to challenge. Marshall Sponder | Convergence Analytics | Print version |
Respect Your Readers - Best Practices in Labeling Your Native Ads What's the right way to label your native ads? Let's look at these examples. Razlan Manjaji | Media Buying | Print version |
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