 | Geo-Location, Geo-Fencing & Creep Factor: The Future of Location Data and Mobile Advertising Technologic advances have allowed interactive mobile engagement through ad retargeting and location based push solutions. However, privacy concerns and a lack of understanding among consumers about how retargeting works hold us back. Benjamin Spiegel | Search Marketing | Print version |
 | The Big Disconnect: Why Marketers are Slow to Embrace Mobile Ads and 5 Things You Can Do Mobile is already the dominant platform for reaching the target 18-34 demographic and its growth is accelerating. Why are marketers sticking with legacy ad platforms? Andrew Solmssen | Mobile | Print version |
 | Augmented Reality Serves Both the Customer and the Business Augmented reality is a great method to help consumers truly experience what your product has to offer. It delivers a "fun" factor no other method can, demonstrating your brand's understanding that people want to feel like people. Mark Quinn | Retail | Print version |
 | The Battle of the Ages… Literally Who should you publish for in order to gain both short and long term success, Millennials, Boomers or Swipes? Jeanniey Mullen | Publishing | Print version |
 | One Screen, Two Screens, We All Scream for Multi-Screens Social and television networks playing nicely together showcase the possibilities of true screen convergence. David Toner | Video | Print version |
 | Pinterest Introduces Promoted Pins to Select Audiences for Testing Users will start seeing promoted pins in their pin stream. Pinterest has officially begun including promoted pins, which appear almost identical to regular pins. Jennifer Slegg | Social Media | Print version |
 | Tweet or Like That Show? Twitter & Facebook Compete for TV Broadcaster Partnerships Facebook and Twitter are competing to show greater advertising value to TV networks as real-time content and screen convergence rule the day. Yuyu Chen | Social Media | Print version |
 | Folgers Extends from Cup to Screen with Good News Hubs The coffee brand has created The Best Part, a news community focused on positive content on Facebook, Twitter and Instagram. Lisa Lacy | Strategies | Print version |
 | Fortune 100 Brands Missing the Mobile Opportunity [Study] Coca-Cola and FedEx received the highest scores in a recent study of Fortune 100 company mobile best practices, though some others have a long way to go. Jessica Lee | Mobile | Print version |
 | Google Closes Knowing vs. Doing Gap in New Edition of Mobile Playbook Google shares five critical questions businesses should address when developing a mobile strategy, in its latest edition of the Mobile Playbook. Matt Kapko | Mobile | Print version |
 | Mobile Ads Need to Deliver Brand Metrics Beyond CTR Marketers - ask for more insights from your mobile ads. Meera Chopra | Mobile | Print version |
 | IAB: Internet Ad Revenues Surged in First Half of 2013 The most recent IAB report reveals that internet ad revenues reached a new peak in the first six months of 2013. Yuyu Chen | Ad Industry Metrics | Print version |
 | Halloween + Creative Marketing = A Treat for Retailers Looking to scare up some profits, no tricks needed? Two retailers share how they got creative with their digital marketing and advertising to sell Halloween costumes and accessories. Jessica Lee | Retail | Print version |
 | AdRoll Reaches $100M Revenue Run Rate AdRoll says it's reached a $100 million run rate, generating an average tenfold return in sales for every dollar spent by its customers. Matt Kapko | Agency Spotlight | Print version |
 | Facebook Puts Marketing Objectives at the Center of Ad Buying and Reporting Facebook's redesigned ad buying process now begins with a list of eight defined objectives. This means marketers will no longer be picking the ad unit(s) of their choice without first addressing the task at hand. Matt Kapko | Social Media | Print version |
 | Instagram Video Ads: Mobile, Millennial Potential Massive Instagram will have a natural role in mobile advertising because visuals are an increasingly decisive element of efficient campaigns, says Eric Mugnier of M&C Saatchi Mobile. Matt Kapko | Social Media | Print version |
 | Beyond the Bubble: Why Marketers Must Redefine "Mobile First" It's worth looking at the idea of "mobile first" in a different light, if your brand truly wants to reach the masses. Megan Pluskis | Strategies | Print version |
 | 5 Marketing Rules for Better Social Branding These constant marketing truths and tactics should be kept in mind when designing and implementing social programs. Harry Gold | Social Commerce | Print version |
 | Digital or Interactive? Brands Exemplify Modern Media Trends The result of our complicated history with interactive media is that brands, publishers, and ad developers are keen to push the boundaries of interactivity online. Here's a peek at what's been cooking in digital interactive campaigns. Tessa Wegert | Media Buying | Print version |
 | Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud Fraud in digital advertising runs rampant, yet few advertisers are able to combat it in a meaningful way. Dr. Augustine Fou shares steps advertisers can take to stop participating in fraudulent acts against their companies. Augustine Fou | Strategies | Print version |
 | Google Organic & Paid Search Changes Call for Rethinking Search Marketing Strategy Recent changes in organic and paid search marketing call for adjustments in your strategy. See what's changed and what you can do to stay ahead of the game. Kevin Lee | Paid Search | Print version |
 | Fake Display Ad Impressions Comprise 30% of All Online Traffic [Study] Fraudulent or fake display-ad impressions account for as much as 30% of all online traffic today, according to new research from MdotLabs. Matt Kapko | Display Advertising | Print version |
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