Toyota Creates Virtual Rubik’s Cube for Hispanic Consumers

The Toyota Rav4 Rubik’s Cube is a Facebook game that allows consumers to upload photos and share personalized cubes. Lisa Lacy  |  Marketing to Latinos  |  Print version

Adobe Says Social Media Changing Retail Marketplace Adobe's Social Media Intelligence report says that brands' social media efforts are paying off. Susan Kuchinskas  |  Social Commerce  |  Print version

Buffer Shows Off Social Crisis Management Chops After Spam Hack Buffer, the popular social sharing platform, was the victim of a spam hack Saturday afternoon. With an all-hands approach and a strong company culture, see how they tackled their social PR challenge and came out unscathed. Miranda Miller  |  Social Media Smarts  |  Print version

Email Marketing Successes with Revenue Per Email Measurement Learn how to calculate revenue per email and use it at a cell level to determine winners in your testing process. Columnist Jeanne Jennings shares success stories and record high RPMEs from recent campaigns. Jeanne Jennings  |  Email Marketing  |  Print version

Online Advertising, BATNAs & the Failure of Do Not Track IBM's Blair Reeves explores the failure of the W3C's Tracking Protection Working Group's Do Not Track and the future of online tracking, privacy concerns and advertiser data. Guest  |  Politics & Advocacy  |  Print version

Quantifying Soft Conversions: How to Leverage the Full Value of Paid Search Marketing must focus on the user and their needs, but how can you do that if you're only tracking purchases as conversions? Columnist Jeremy Hull shares three soft conversions you should be using to track user actions. Jeremy Hull  |  Paid Search  |  Print version

Alice Through The Looking Glass: Augmented Reality in the Real World Like Alice Through The Looking Glass, we become visitors navigating through the real AR world, which is not unlike charting visitor conversion paths in a website from the home page to the checkout confirmation page. Rand Schulman  |  Convergence Analytics  |  Print version

Successful Social Marketing is So Much More Than Social Media Integrating social into every marketing campaign you run can move you from a company-to-buyer marketing model to a peer-to-peer influence model. This not only builds trust and brand loyalty, but also positively impacts ROI. Jon Miller  |  Social Media Smarts  |  Print version

Do Marketers Need Big Data?  Much of the hype around big data focuses on volume, variety, and velocity, but do marketers have any clue on how to apply big data in our brands and campaigns? Charlie Wang  |  Data-Driven Marketing  |  Print version

5 Talent Trends in Digital Right Now Hiring is not easy in our industry, particularly in Asia. Here's my attempt to understand what the challenges are. Andy Radovic  |  Search Marketing  |  Print version