 | Reports are out that YouTube may be planning a music video subscription service that would allow users to access videos on demand without advertising interruption for $10. Jessica Lee | Video | Print version |
 | Twitter Sets IPO Price at a Precautious $17 to $20 a Share Twitter has unveiled the price range for its shares when the company lists on the stock exchange. Melanie White | Social Media | Print version |
 | LinkedIn Revamps Products, Integrates Email Workaround For iPhones LinkedIn introduced a series of new mobile apps, including a redesigned iPad app and a new service that integrates email into users' iPhones. Matt Kapko | Social Media | Print version |
 | Fiber One Turns Twitter Dieting Drama into YouTube #SnackDrama #SnackDrama asks Fiber One fans and followers to share their own snack dramas so the Snack Drama Players can reenact them in an improv-comedy-style video series. Lisa Lacy | Social Media | Print version |
 | Native Ads vs In-App Purchases: Context is King In-app purchases are leading the way in the contextual monetization revolution simply because they're easier to produce at scale, yet native advertising offers a valuable, less intrusive user experience. Frank Sinton | Video | Print version |
 | Boost the ROI of Tech Product Demos with 'Wow' Factor Do your technology product demos answer the needs of your prospects, or leave them looking for a quick exit? Learn how to add WOW factor to your demos to boost your ROI. Jack Aaronson | ROI Marketing | Print version |
 | Q4 Push for Profits: 5 Infographics You Need to See To Make It Happen Spend some time with these infographics and learn from the structure, fonts, colors and the way in which these have been designed. There are solid lessons within the infographic ecosystem that we can flourish from. Jeanniey Mullen | Publishing | Print version |
 | How Programmatic Site Retargeting Can Give Marketing Automation a Superboost What is programmatic site retargeting? Chango's Ben Plomion explains how it works and how PSR can complement a marketing automation campaign. Ben Plomion | Marketing Automation | Print version |
 | How Brand Marketing Measurement Benefits from Life Lessons in Fitness As marketers, we all have goals. In the beginning, we set arbitrary measures to work against, then refine our goals as we get more data. At what point do we revisit the way we measure? Columnist Chris Copeland explains. Chris Copeland | Strategies | Print version |
 | Five Strategy Changes To Help You Cope with Google’s Ad Rank Change What should marketers be looking at in the wake of Google's AdWords Ad Rank algorithm update? Columnist Kevin Lee shares 5 tips for advertisers looking to optimize and stay current. Kevin Lee | Paid Search | Print version |
 | Tokyo 2020 - A Legacy of Experience? With high spirits still lingering weeks after Tokyo was rewarded the Olympics in 2020, Japan will have to find new ways to show off for guests and the world. Here's what to look out for if you're a marketer. Jeff Lippold | Sports & Entertainment | Print version |
 | Gamification for Businesses: Q&A with Mario Herger Are marketers applying gamification in their brand campaigns using it well? Mark Schreiber | Social Media Smarts | Print version |
 | @JetBlue Tricks and Treats Followers With Mystery Halloween Discounts JetBlue's one-day Twitter promotion rewarded followers while driving bookings on Halloween. Lisa Lacy | Strategies | Print version |
 | eBay Pins Growth to Curation, Same-Day Delivery eBay revealed a more complete look yesterday with a strategy and vision defined by new levels of personalization and another step toward instant gratification. Matt Kapko | Social Commerce | Print version |
 | Saks Partners With Stylewhile for Virtual Fitting Room Experience Stylewhile is an iPad app that, for now, allows Saks shoppers to virtually try on designer clothes before purchase. Lisa Lacy | Strategies | Print version |
 | Google Rolls Out AdWords Ad Rank Algorithm Update Google has quietly rolled out an update to its AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search engine results pages. Jennifer Slegg | Paid Search | Print version |
 | A False Dichotomy We know not all address collection processes are equally effective or equally error-prone, so why are we treating single and confirmed opt-in as the only options? Derek Harding | Email Marketing Optimization | Print version |
 | 5 Reasons Blogging is Good for the Marketing Soul Blogging offers marketers multiple business benefits, not the least of which are SEO benefits and the ability to attract media attention. See how blogging is good for the marketing soul in this column from Paul Chaney. Paul Chaney | Social Media Smarts | Print version |
 | Persuading Senior Executives With Data When Steve Patitpas, general manager of Microsoft.com, shares advice on how to engage and win the support of higher-ups in an organization, marketers would do well to listen up! Jim Sterne | Verifying Business Value | Print version |
 | The Evolving Role of the Media Planner Columnist Anna Papadopoulos reflects on her journey from upstart print journalist into media planning, in the age the digital opportunity truly came to life. How has planning evolved since and what can we expect in future? Anna Papadopoulos | Strategies | Print version |
 | Does the Web Get the Best Part of Ad Campaigns? As networks, publishers, and ad agencies compete for media dollars, one might think this a case of "us against them." Digital content can require a hefty investment that can potentially lead to reallocating funds from traditional buys, yet the Web excels at harmonizing with offline campaigns. Tessa Wegert | Strategies | Print version |
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