 | Marketers need to be concerned with recent revelations about spying and the atmosphere of mistrust being fostered around digital analytics. Andrew Edwards | Actionable Analysis | Print version |
 | VIDEO: FedEx Puts SuperBowl in Rearview as it Focuses on Social Media In an exclusive interview with ClickZ, Steve Pacheco, director, Advertising at FedEx shared the main axes of the shipping company's advertising and marketing plans for 2014. Liva Judic | Marketing | Print version |
 | Macy’s Gives Busy Mobile Consumers Scan and Shop Technology Macy's has integrated visual recognition technology into its Star Gifts app. Lisa Lacy | Strategies | Print version |
 | Buffalo Wild Wings Interacts With Football Fans on Mobile: Nielsen Buffalo Wild Wings' successful cross-platform advertising campaign showcases the opportunity for using mobile to improve business engagement. Yuyu Chen | Mobile | Print version |
 | 4 Ways CRM Software Works for Old School (Offline) Marketing When we think about CRM software, we immediately think of content and digital marketing. However, CRM tools are incredibly beneficial to offline marketers, as well. Ramon Ray | Marketing Automation | Print version |
 | Dissecting Buzzwords: What Does Programmatic Mean to You? Everyone is talking about programmatic; it's one of the buzzwords that seem to come up in every conversation lately. Yet are we all talking about the same thing? Does it have more than one meaning? Columnist Larry Allen explores the topic. Larry Allen | Display Advertising | Print version |
 | Dear Santa: A Google Wishlist for Local Marketers Columnist Gregg Stewart has a few suggestions for Santa this year, to help local marketers get more out of Google+, Google Maps and Places. Gregg Stewart | Local | Print version |
 | 3 Reasons Why Your Digital Strategy is Failing Let’s go through some simple objectives and paradigm shifts that can help your digital strategy achieve hard business goals. Josh Bledsoe | SEO | Print version |
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