 | SEO is undergoing significant change. Here are several sensible and logical things marketers can do today to mitigate the effects of encrypted search by Google. Kevin Miller | Marketing Automation | Print version |
 | 2014: The Year of Social Performance Marketing With the remarkable speed at which social is growing as an advertising channel, 2014 is destined to be a big, big year, not just in revenue growth or media hype but in the channel's ability to deliver real and sustained business value. Here's why. Marko Muellner | Social Commerce | Print version |
 | Marketers Still Struggle to Harness Power of Big Data [Study] A recent big data report by Rocket Fuel reveals that although big data can translate consumer behavior into increased sales, it is not used sufficiently by marketers and advertisers. Yuyu Chen | Data-Driven Marketing | Print version |
 | Why You Won’t Read This Post If you have a website you want people to actually read, how do you optimize your text so visitors are less likely to pass over it? It turns out some very smart researchers have been asking the same question for years; here is some of what they've learned. Tim Ash | Conversion & ROI | Print version |
 | Pro Tips From #SESCHI to Turn Your B2B Social Into a Lead Generation Machine Here are a few nuggets harvested from the B2B lead generation panel at SES Chicago, courtesy of Michelle Killibrew, program director, strategy & solutions, social business at IBM, and John Lee, manager, brand & social marketing at Webtrends. Liva Judic | Social Media Smarts | Print version |
 | Sponsored Article: The Case of the Disappearing Video Ad Vindico says video publishers may be playing hide-and-seek with your ads. ClickZ | Video | Print version |
 | 4 Traits of Today's Consumers That Make Present Tense Marketing Necessary What are the key behavior traits that define today's consumer? Columnist Katrina Conn shares these traits to assist marketers in better understanding the behaviors of the constantly connected consumer. Katrina Conn | Advanced Email Marketing | Print version |
 | Starcom, Yahoo To Leverage Context for Digital Video Content and Ads Yahoo and Starcom yesterday revealed they have teamed up to make the digital video experience more personalized and relevant. Liva Judic | Video | Print version |
 | Infiniti’s Deja View Literally Integrates Fans, Over and Over Infiniti’s roughly 15-minute video includes about five calls to the viewer, who, in turn, impacts the outcome of the story based on whatever he or she says. Lisa Lacy | Strategies | Print version |
 | The Third Era of Marketing: Beyond Need and Desire to Expectation Experience mapping is an essential new discipline for marketers. Here's why. Naomi Troni | Strategies | Print version |
 | Adobe Adds Cloud-Based Mobile Services Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud. Thom Craver | Mobile | Print version |
 | Mentos Tides Over Hunger Games Fans in Fandango Video Series The partnership, along with Young Hollywood, will result in ten videos leading up to the premiere of the second movie in the Hunger Games trilogy. Lisa Lacy | Strategies | Print version |
 | 6 Must-Haves for Your Next Mobile Push Notification Partner Apps and push messaging will play an increasingly important role in mobile marketing. Use these six criteria as a core part of your evaluation process when choosing a push notification partner. Michael Della Penna | Community Management | Print version |
 | 3 Reasons Data Pollution Is On the Rise and What You Can Do About It Data pollution is on the rise, as tag management systems gain importance and technology evolves. Columnist Robert Miller offers remedies to help marketers keep data clean. Robert Miller | Actionable Analysis | Print version |
 | Digital Hospitality, AKA Predictive Personalization Most consumers have no idea why or how they are served digital ads based on their location or searches. However, everyone benefits from strong customer service, which is what brands can deliver online through predictive personalization. Benjamin Spiegel | Search Marketing | Print version |
 | Close That Sale: Convince Your Customer to Sleep On It Whether a teenage boy picks his date up in a shiny Mercedes or a limping Yugo, acting like he drives a Mercedes can pay big dividends. Dates — and customers — seek confidence, and that's not found in high-pressure tactics. Mark Quinn | Retail | Print version |
 | Get Your Marketing Budget Ready for 2014 Use this time to evaluate 2013, build a strong case for investments (particularly in technology, skills, data and customer-focused campaigns) and you will be able to hit the ground running in 2014. Ellen Valentine | Marketing Automation | Print version |
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