 | Google wants to obtain more mainstream advertisers with deep pockets in Greater China, to build their brands online. Adaline Lau | Strategies | Print version |
 | How to Create SEO-Friendly Email Campaigns Consider these tips to optimize your email campaigns for search engine results. Ohad Hecht | Email Marketing Optimization | Print version |
 | DieHard Zombie Spot Makes Leap From YouTube to TV A new campaign from DieHard made its way from 1.7 million views on YouTube and 12,000 promoted tweets on Twitter to a 60-second spot on TV Matt Kapko | Social | Print version |
 | Honda Asks Fans to #StartSomething and Share Their Stories The brand wants Honda fans to submit their stories on a new website and use the hashtag #StartSomething as an extension of its Honda Loves You Back campaign. Lisa Lacy | Strategies | Print version |
 | Is Your Email Program Big Enough for Big Data? Email is a big data business; we collect, store, append, score and segment a lot of information. Has email marketing been left behind in the big data Gold Rush, or has we been doing it all along? Dave Hendricks | Email Marketing Optimization | Print version |
 | Using Social Media to Earn Links Make social media your new best friend and you'll find it a powerful tool in getting your content noticed. Here's how. Christian Arno | Social Media | Print version |
 | L’Oreal Paris Takes Beauty Underground with Intelligent Color Experience The installation includes an intelligent vending machine at a Bryant Park Subway station and encourages women to use the hashtag #BringYourBold to talk about the experience. Lisa Lacy | Strategies | Print version |
 | Can Analytics Help Save Obamacare? Columnist Andrew Edwards makes the case for site analytics as the saviour for the ailing Affordable Care Act website, rife with issues since its launch. Andrew Edwards | Convergence Analytics | Print version |
 | Sell Marketing Spend to Your CEO with Marketing Automation & Aligned Goals Each step in the full marketing funnel tells a story with a set of data behind it. Become more effective at selling your spend to your CEO with these tips from columnist Christian Nahas. Christian Nahas | Marketing Automation | Print version |
 | D-Day: The Cookie is Crumbling As the cookie wanes, we now have data systems and science that allow us to leverage multiple sources of data to gauge audience propensity, build robust audience models and target and market, across platforms. Dana Hayes Jr. | Media Planning | Print version |
 | Content Marketing Is Not About Form, But Function Our focus in producing content should be, first and foremost, what benefits the needs and desires of our audience. When that happens, content becomes nothing more than a vehicle through which we educate, inform, inspire or entertain consumers, no matter what form it takes. Paul Chaney | Social Media Smarts | Print version |
 | The Keys to Understanding The Buyers Journey In a follow-up to his article New Research Defines the Buyer's Journey in 3 Steps, ClickZ columnist Mathew Sweezey from Salesforce digs deeper into the buyer's journey and how marketers can recognize each phase. Mathew Sweezey | Marketing Automation | Print version |
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