 | ClickZ's sister brand, SES Conference & Expo, is undergoing a makeover and rebranding to ClickZ Live. The new conference series will be an extension of ClickZ.com and will incorporate all the many verticals that are available in our online publication. Melanie White | Strategies | Print version |
 | Myths and Realities of Responsive Design and the Mobile Inbox Have you heard the often misused terms of "responsive design," "adaptive design," and "mobile first?" Columnist Jim Davidson explains these buzzy, thrown around terms. Jim Davidson | B2C Email Marketing | Print version |
 | #LexusInTokyo to Engage Fans via Live Vine Videos Toyota's luxury automotive brand will be responding to the Twitter community via six-second Vine videos to showcase its new cars. Adaline Lau | Automotive | Print version |
 | Convergence in Social Media Produces Actionable Intelligence Converged analytics has been achieved by some because the assets an organization has are mainly digitized to begin with, and big data was gathered via social media. Columnist Marshall Sponder explains. Marshall Sponder | Convergence Analytics | Print version |
 | Mobile Cookies Don’t Necessarily Crumble The cookie has always played a vital role in digital advertising - and this is one of the biggest differences between the world of the PC and the land of the mobile. Columnist Anna Bager explains. Anna Bager | Mobile | Print version |
 | Jockey’s #GuysOnSunday Speaks to Women to Sell Men’s Underwear The Instagram initiative asks women to post photos of their guys watching football on Sundays to push a Sport line that debuted earlier this year. Lisa Lacy | Strategies | Print version |
 | Marketing Industry Takes a Hit When Government Goes Spying The trend is clear: since July 2009, global government requests for Google users' information have more than doubled. What is the impact for marketers and how can we educate consumers? Stephanie Miller | Marketing Automation | Print version |
 | WeChat Official Accounts and What This Means for Marketers As a brand, you'll be forced to choose between a service or subscription account. Here are the pros and cons of each. Rudi Leung | Social Media | Print version |
 | Macy’s Gives Busy Mobile Consumers Scan and Shop Technology Macy's has integrated visual recognition technology into its Star Gifts app. Lisa Lacy | Strategies | Print version |
 | Buffalo Wild Wings Interacts With Football Fans on Mobile: Nielsen Buffalo Wild Wings' successful cross-platform advertising campaign showcases the opportunity for using mobile to improve business engagement. Yuyu Chen | Mobile | Print version |
 | VIDEO: FedEx Puts SuperBowl in Rearview as it Focuses on Social Media In an exclusive interview with ClickZ, Steve Pacheco, director, Advertising at FedEx shared the main axes of the shipping company's advertising and marketing plans for 2014. Liva Judic | Marketing | Print version |
 | Dissecting Buzzwords: What Does Programmatic Mean to You? Everyone is talking about programmatic; it's one of the buzzwords that seem to come up in every conversation lately. Yet are we all talking about the same thing? Does it have more than one meaning? Columnist Larry Allen explores the topic. Larry Allen | Display Advertising | Print version |
 | Dear Santa: A Google Wishlist for Local Marketers Columnist Gregg Stewart has a few suggestions for Santa this year, to help local marketers get more out of Google+, Google Maps and Places. Gregg Stewart | Local | Print version |
 | Digital Analytics in an Age of Spying Marketers need to be concerned with recent revelations about spying and the atmosphere of mistrust being fostered around digital analytics. Andrew Edwards | Actionable Analysis | Print version |
 | 4 Ways CRM Software Works for Old School (Offline) Marketing When we think about CRM software, we immediately think of content and digital marketing. However, CRM tools are incredibly beneficial to offline marketers, as well. Ramon Ray | Marketing Automation | Print version |
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