 | New research from Lithium Technologies shows that more than 70 percent of Twitter users expect a response from a brand they've tweeted within one hour. Jessica Lee | Social Media | Print version |
 | The Changing Role of Digital Media Sales People Classic media sellers are evolving to compete in today's big data market. Columnist Alan Cutter explores the expended role of the sales professional in the new digital environment. Alan Cutter | Strategies | Print version |
 | Social Logins: Facebook May Not Be Too Big to Fail New research from Gigya shows that although Facebook remains the dominant social login, Google+ is making gains in North America, Europe, and for e-commerce sites. Susan Kuchinskas | Social | Print version |
 | Please Don't Stereotype Your Personas Too often, personas are written as flat narratives, with no emotional hooks for our team members to understand them. Columnist Bryan Eisenberg explains how to give personas depth and truly emphasize with customers. Bryan Eisenberg | ROI Marketing | Print version |
 | Killer Terms for Subject Lines & Calls to Action Check out these top performing terms to use in email subject lines, SMS, social media and in your landing page call to action to increase conversion. Sundeep Kapur | Social Integration | Print version |
 | 5 Engagement App Strategies for Converting Fans & Followers into Content Marketers Social engagement apps are shareable digital experiences that invite consumers (and their friends) into a social relationship with a brand. Done right, engagement apps can also create snackable, sharable content that is perfect for kicking off a content engagement relationship between brand and consumer. Roger Katz | Social Media Smarts | Print version |
 | Make the Most of Custom Audiences on Facebook Custom Audiences is a way for brands to upload their own email address list and create just that, a "custom audience" or group of people they can specifically target with ads on Facebook. Columnist Gary Stein explains how it is best used by marketers. Gary Stein | Strategies | Print version |
 | Nissan’s Passion Genome Maps Shared Likes The interactive experience creates so-called Passion Portraits and illustrates shared Facebook likes in support of its 2014 Versa Note model, which the brand says has ample space to carry around whatever its consumers truly care about. Lisa Lacy | Strategies | Print version |
 | Video Advertising is Evolving in China Leapfrogging ahead of its peers in developed markets, brand advertisers in China are pushing new frontiers and setting standards in online TV best practice. Guest | Media Planning | Print version |
 | Pinterest Introduces Related Pins for Better Discovery Pinterest is adding ‘related pins’ to users’ home feeds, in a bid to improve its discovery features and pin-based recommendations. Melanie White | Social Media | Print version |
 | Facebook Rides the Mobile Wave as Teen Usage Declines Mobile accounted for 49 percent of Facebook's revenue, pushing net income to $425 million on $2.02 billion in revenue during the last quarter. Matt Kapko | Social | Print version |
 | Jack Link’s Invites Fans to Trick or Treat its Sasquatch Mascot The Halloween campaign asks fans and followers to tell the beef jerky brand how they would #tricksasquatch or #treatsasquatch. Lisa Lacy | Strategies | Print version |
 | Halloween Social Tricks Mean Treats for Retailers Retailers can translate social media engagement into seasonal sales, because most Halloween celebrants look for costume ideas from social media. Yuyu Chen | Social Media | Print version |
 | Average Isn't Good Enough: Segment or Die! Average-based metrics to measure digital marketing effectiveness or understand consumer behavior simply aren't good enough. Columnist Neil Mason explains why you must segment or die! Neil Mason | Verifying Business Value | Print version |
 | Stuck in the Visual Web: 6 Strategies for Winning Short-Form Video What makes your branded video worth watching? How can you create something that has marketing chops, both as a product of the Visual Web and a social ad? Here are six strategies to help you out. Tessa Wegert | Media Buying | Print version |
 | 5 Low Hanging Fruit To Build Momentum & Drive Sales in Holiday Emails The last months of 2013 are a great time to plan for the year ahead, but you can tackle low hanging fruit today to maximize your return over the holiday season. Simms Jenkins | Email Marketing Best Practices | Print version |
 | How To Get Comfortable with Big Data We're not all data scientists, yet we are capable of learning how to digest and integrate data in order to help us make better business decisions; these tips show you how. Amy Manus | Data-Driven Marketing | Print version |
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