The Keys to Understanding The Buyers Journey

In a follow-up to his article New Research Defines the Buyer's Journey in 3 Steps, ClickZ columnist Mathew Sweezey from Salesforce digs deeper into the buyer's journey and how marketers can recognize each phase.  Mathew Sweezey  |  Marketing Automation  |  Print version

L’Oreal Paris Takes Beauty Underground with Intelligent Colour Experience The installation includes an intelligent vending machine at a Bryant Park Subway station and encourages women to use the hashtag #BringYourBold to talk about the experience. Lisa Lacy  |  Strategies  |  Print version

Can Analytics Help Save Obama-care? Columnist Andrew Edwards makes the case for site analytics as the saviour for the ailing Affordable Care Act website, rife with issues since its launch. Andrew Edwards  |  Convergence Analytics  |  Print version

Content Marketing Is Not About Form, But Function Our focus in producing content should be, first and foremost, what benefits the needs and desires of our audience. When that happens, content becomes nothing more than a vehicle through which we educate, inform, inspire or entertain consumers, no matter what form it takes. Paul Chaney  |  Social Media Smarts  |  Print version

Sell Marketing Spend to Your CEO with Marketing Automation & Aligned Goals Each step in the full marketing funnel tells a story with a set of data behind it. Become more effective at selling your spend to your CEO with these tips from columnist Christian Nahas. Christian Nahas  |  Marketing Automation  |  Print version

D-Day: The Cookie is Crumbling As the cookie wanes, we now have data systems and science that allow us to leverage multiple sources of data to gauge audience propensity, build robust audience models and target and market, across platforms. Dana Hayes Jr.  |  Media Planning  |  Print version

Social Retargeting: Where to Spend it I'll walk you through the Facebook and Twitter offerings to help you decide where to invest that budget you managed to eke out for a social retargeting campaign. Parth Mukherjee  |  Display Advertising  |  Print version