 | JetBlue's one-day Twitter promotion rewarded followers while driving bookings on Halloween. Lisa Lacy | Strategies | Print version |
 | eBay Pins Growth to Curation, Same-Day Delivery eBay revealed a more complete look yesterday with a strategy and vision defined by new levels of personalization and another step toward instant gratification. Matt Kapko | Social Commerce | Print version |
 | Saks Partners With Stylewhile for Virtual Fitting Room Experience Stylewhile is an iPad app that, for now, allows Saks shoppers to virtually try on designer clothes before purchase. Lisa Lacy | Strategies | Print version |
 | Google Rolls Out AdWords Ad Rank Algorithm Update Google has quietly rolled out an update to its AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search engine results pages. Jennifer Slegg | Paid Search | Print version |
 | A False Dichotomy We know not all address collection processes are equally effective or equally error-prone, so why are we treating single and confirmed opt-in as the only options? Derek Harding | Email Marketing Optimization | Print version |
 | Does the Web Get the Best Part of Ad Campaigns? As networks, publishers, and ad agencies compete for media dollars, one might think this a case of "us against them." Digital content can require a hefty investment that can potentially lead to reallocating funds from traditional buys, yet the Web excels at harmonizing with offline campaigns. Tessa Wegert | Strategies | Print version |
 | Persuading Senior Executives With Data When Steve Patitpas, general manager of Microsoft.com, shares advice on how to engage and win the support of higher-ups in an organization, marketers would do well to listen up! Jim Sterne | Verifying Business Value | Print version |
 | 5 Reasons Blogging is Good for the Marketing Soul Blogging offers marketers multiple business benefits, not the least of which are SEO benefits and the ability to attract media attention. See how blogging is good for the marketing soul in this column from Paul Chaney. Paul Chaney | Social Media Smarts | Print version |
 | The Evolving Role of the Media Planner Columnist Anna Papadopoulos reflects on her journey from upstart print journalist into media planning, in the age the digital opportunity truly came to life. How has planning evolved since and what can we expect in future? Anna Papadopoulos | Strategies | Print version |
 | Wrestling Lays the SmackDown on Second Screen Social TV As TV networks and programs invest more in second screen apps and social TV to leverage the increase in mobile device and tablet usage, there’s much they can learn from wrestling. Guest | Social Media Smarts | Print version |
 | Brands Account for 40% of Top 1,000 Most Shared Instagram Videos New data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had the most shared Instagram Video, alongside the NBA, Peanuts and GoPro. Greg Jarboe | Video | Print version |
 | comScore: Google Continues to Lead US Search Market Despite Drop in Queries Google continues to lead the way in the U.S. search market despite a 2 percent drop in overall search queries in September 2013, according to comScore. Yuyu Chen | Ad Industry Metrics | Print version |
 | Cheetos Project TP Encourages Virtual Halloween Mischief Cheetos latest digital campaign lets users virtually toilet paper the site of their choice. Mary Lisbeth D'Amico | Strategies | Print version |
 | How Media Companies are Learning from Social Conversation for 'Always-On' Engagement Viacom Entertainment Group's Shari Cleary talks social analytics and engagement in a fire-side chat with Pelin Thorogood at the recent Pivotcon event in New York City. Pelin Thorogood | Analyzing Customer Data | Print version |
 | 5 Last Minute PPC Holiday Tips for Advertisers Get your house of PPC in order before the holiday rush with five tips from columnist Lisa Raehsler to tweak and optimize your campaigns. Lisa Raehsler | Paid Search | Print version |
 | Dynamic Do-Over: Learning from the Responsive Design Makeover of Microsoft.com Duane Clare, design director of Microsoft.com, shares insight and advice on making responsive design work. Learn about the tools and processes require in a transition to responsive design. McNeal Maddox | Strategies | Print version |
 | Measuring Business Results from a Social Customer Experience Program Where do you get the data needed to measure your social media customer experience program? Columnist Dave Evans shares data sources and importantly, how to put social data to work to further your business goals. Dave Evans | Social Media | Print version |
 | The Discrepancies Battle: Reporting From the Front Lines of Mobile Ad Operations The mobile ads operations community faces a number of challenges on a daily basis, not the least of which are disparities in counting ads between an agency's ad server and that of the publisher. Columnist Joe Laszlo from IAB explains. Joe Laszlo | Mobile | Print version |
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