Google Hummingbird: Does Quantity or Quality Win the Day?

SEOs must strive for a combination of both quality and quantity, but there's always a tension between the two. Sometimes it can feel that by focusing on one it means losing ground on the other. Crispin Sheridan  |  SEO  |  Print version

5 Tips for Winning Triggered Email Product Review Campaigns Implementing product review campaigns may be more challenging than other types of triggered messages, which you can mostly set and forget. Columnist Margaret Farmakis shares 5 tips for effective triggered email product review campaigns. Margaret Farmakis  |  Email Marketing Optimization  | Print version

Target Crafts Hashtag and Pinterest-Heavy Holiday Campaign The brand is encouraging fans to use the hashtag #MyKindofHoliday to talk about traditions and to access Pinterest content for easy party ideas. Lisa Lacy  |  Strategies  |  Print version

Referring Links: An Untapped Treasure Trove of Visitor Intent Data Segments based on referring links often show consistency in behaviors that enable web analysts to make small updates to navigation and content which help visitors more easily accomplish their goals. Mark Ryan  |  Analyzing Customer Data  |  Print version

GE Promotes Robot Concert With Digital and Interactive Content The November 12 concert in New York’s Union Square, which is part of GE’s year-long Brilliant Machines campaign, also includes a livestream on Spotify and a playlist of robot songs. Lisa Lacy  |  Strategies  |  Print version

Google Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts say Google's new position could fuel the shift of additional TV ad dollars to YouTube. Greg Jarboe  |  Video  |  Print version

Retargeting Goes Mainstream: 1 in 5 Marketers Now Have Dedicated Retargeting Budget Two years ago, the Chango Retargeting Barometer pointed to an industry on the way up. New survey results reveal that retargeting is now flying high. Ben Plomion  |  Data-Driven Marketing  |  Print version

American Football Strengthens Video Advertising An infographic by Adap.tv reveals that people are more likely to engage with video advertising during football season. Yuyu Chen  |  Video  |  Print version

Ford Scores 8.76% CTR on Test of Gamified CAPTCHA Alternative A Ford Fiesta campaign testing a new kind of site visitor verification saw above-average click-through rates (CTR) of 8.76 percent, as well as 133 hours of brand interaction. Susan Kuchinskas  |  Display Advertising  |  Print version

Mobile's Tipping Point Makes for a Hot Holiday Shopping Season The holiday shopping season in 2013 is the full-on first for mobile as we move beyond early adopters and reach critical mass. Is your brand ready for an integrated marketer's paradise? Shannon E. Denison  |  Mobile  |  Print version

Marketers Still Struggle to Harness Power of Big Data [Study] A recent big data report by Rocket Fuel reveals that although big data can translate consumer behavior into increased sales, it is not used sufficiently by marketers and advertisers. Yuyu Chen  |  Data-Driven Marketing  |  Print version

A Marketing Generation Gap - People vs. Technology Which do you think will survive and which would you rather be a part of? Jermyn Toh  |  Strategies  |  Print version

Starcom, Yahoo To Leverage Context for Digital Video Content and Ads Yahoo and Starcom yesterday revealed they have teamed up to make the digital video experience more personalized and relevant. Liva Judic  |  Video  |  Print version

Pro Tips From #SESCHI to Turn Your B2B Social Into a Lead Generation Machine Here are a few nuggets harvested from the B2B lead generation panel at SES Chicago, courtesy of Michelle Killibrew, program director, strategy & solutions, social business at IBM, and John Lee, manager, brand & social marketing at Webtrends. Liva Judic  |  Social Media Smarts  |  Print version

Sponsored Article: The Case of the Disappearing Video Ad Vindico says video publishers may be playing hide-and-seek with your ads. ClickZ  |  Video  |  Print version

Why You Won’t Read This Post If you have a website you want people to actually read, how do you optimize your text so visitors are less likely to pass over it? It turns out some very smart researchers have been asking the same question for years; here is some of what they've learned. Tim Ash  |  Conversion & ROI  |  Print version

Infiniti’s Deja View Literally Integrates Fans, Over and Over Infiniti’s roughly 15-minute video includes about five calls to the viewer, who, in turn, impacts the outcome of the story based on whatever he or she says. Lisa Lacy  |  Strategies  |  Print version

2014: The Year of Social Performance Marketing With the remarkable speed at which social is growing as an advertising channel, 2014 is destined to be a big, big year, not just in revenue growth or media hype but in the channel's ability to deliver real and sustained business value. Here's why. Marko Muellner  |  Social Commerce  |  Print version

4 Traits of Today's Consumers That Make Present Tense Marketing Necessary What are the key behavior traits that define today's consumer? Columnist Katrina Conn shares these traits to assist marketers in better understanding the behaviors of the constantly connected consumer. Katrina Conn  |  Advanced Email Marketing  |  Print version

Google Encrypted Search Means SEOs Need a Better Toolbox SEO is undergoing significant change. Here are several sensible and logical things marketers can do today to mitigate the effects of encrypted search by Google. Kevin Miller  |  Marketing Automation  |  Print version